艾柯医疗
顺义展厅
2024
我们为艾柯医疗定制了顺义展厅设计方案，将品牌叙事、科普互动与实景体验深度融合。空间通过科学规划的七大功能分区及核心拟真手术室场景，打造沉浸式参观体验的同时营造出精密冷峻的科技质感与数字化气息，精准展现了艾柯医疗在生命科学领域的专业形象与前瞻视野。
整个展厅被划分为7个功能分区:
1.公司介绍功能区
公司介绍区域分为两部分，左侧是产品，荣誉墙，发展历程时间轴，
右侧为公司介绍和地图介绍。
2.多功能展示区
该区域为分屏展示，展示内容为公司产品及疾病与术式。
3.拟真手术室
建构一个模拟手术场景空间，营造拟真的手术的具像化氛围，
规划采用LED大屏与真实模具结合。
4.产品展示区
该区域以展柜的形式呈现。
5.线上展厅区
公司线上展厅，体验产品、查找案例等。
6.案例展示区
以案例墙的形式展示，可以增加调整的自由模块。
7.弧形内容区
文字内容区，公司理念的叙述体现。
Upon entering the exhibition hall, visitors are greeted by the company information wall and the historical display. Visitors standing at Point 1 face the information wall directly. To the right are the company’s profiles in both Chinese and English, along with a map. To the left is the company’s honors wall, where certificates of recognition, trophies, and other awards are displayed.
进入展厅，映入眼帘的是公司介绍墙以及历史架。参展人站在动线1处，正对介绍墙。右侧为公司的中英介绍信息以及地图。左侧则是公司荣誉墙，用来放置公司荣誉证书，奖杯等。
The Multifunctional Exhibition Area is primarily responsible for showcasing surgical procedures, introducing products, and hosting multimedia presentations. Visitors stand at Point 2 along the visitor flow path, facing the large multimedia screen. To the right of the screen is a control panel used to manage the display of different modules.
Content presentation in this area includes three formats:
Detailed case studies of diseases and surgical procedures
Product introductions (posters, basic specifications)
A retractable multimedia screen (when raised, it completely covers the two wall-mounted displays and is used for new product launches, video demonstrations, and similar purposes)
多功能展示区主要负责疾病术式的展示、产品的介绍、多媒体演播。参展人站在动线2处，正对多媒体大屏。大屏右侧有一个控制面板，用于控制不同模块的展示。
该功能区的内容展示包括三种呈现形式：
疾病与术式的详细案例展示
产品介绍(海报、基础参数介绍)
多媒体升降屏(升降屏幕升起后将完全挡住墙面上的两块显示屏，用于新型产品发布及视频演示等)
We will recreate a realistic operating room environment, allowing attendees to experience the most authentic hands-on operation of the product.
The simulated operating room area primarily consists of a suspended ceiling, a raised floor, an L-shaped screen, partitions, a monitoring area, and other surgical equipment. The L-shaped screen displays a perspective view of the operating room, seamlessly blending with the floor to create the most realistic application scenario possible. For the partition section, two options are available: openwork plaster walls and openwork Longhong glass.
我们将还原一个拟真的手术室场景，参展人可以在该过程中感受产品最真实的操作体验。
拟真手术室区域主要由吊顶、地台、L型屏幕、隔断、监测区域，及其他手术设备构成。其中L型屏幕中展示手术室透视图，与地面柔和衔接尽可能营造更为真实的应用场景。隔断部分提供了镂空石膏墙面与镂空长虹玻璃两种方案。
Presented in the form of a display case, it consists of two sections: a product display area and a microscopic observation area. The display case can be viewed from all four sides simultaneously and primarily features product specifications, manufacturing processes, and product images, with content available in both Chinese and English. The microscope section is used to demonstrate image comparisons before and after the application of MIRROR technology.
以展柜的形式呈现，分为产品展示区以及显微观察区两个部分。展示柜可以从四个方向同时参观，主要包括产品的参数、产品的工艺、产品的染图等，提供中英两个版本。显微镜部分，用于呈现使用MIRROR技术前后的成像对比。
The online exhibition hall, which has been fully developed, primarily showcases existing product information, surgical case studies, and introductory videos, offering a comprehensive experience. A QR code for the online exhibition hall is displayed in the corner of the screen, allowing attendees to scan it with their smartphones to view the online content.
应用已开发成熟的线上展厅主要呈现现有的产品资料、手术案例、介绍视频等，综合性强。屏幕的角落附有线上展厅二维码，参展人可以使用手机扫码查看线上内容。
The case study display consists of two parts: the front features a group photo of the case study team, while the back contains detailed information about the case. This module is removable, allowing the photo and information to be replaced at any time.
案例装置可分为两部分，正面是案例团队的合影，背面则是案例具体的信息记录。该模块可活动，照片及信息内容可随时替换。
