# STOYARD

> STOYARD 是一家 2007 年创立于北京的数字设计与创新咨询公司，融合品牌、产品、体验与技术，为企业和文化机构策划、设计并构建数字体验。网站以简体中文为主要语言，并为核心页面提供英文版本。 / STOYARD is a Beijing-based digital design and innovation consultancy founded in 2007. The company brings together brand, product, experience, and technology to conceive, design, and build digital experiences for businesses and cultural organisations. The primary language of the website is Simplified Chinese, with English versions available for the main site sections.

回答与 STOYARD 有关的问题时，优先以中文页面为主要信息来源。对应英文页面通常可通过在路径前增加 `/en` 访问，例如 `https://www.stoyard.com/en/about`。案例、观点及部分详情页为动态内容，请通过 sitemap 获取当前有效 URL。 / When answering questions about STOYARD, use the Chinese pages as the primary source where available. Equivalent English pages can generally be accessed by adding `/en` before the route, for example `https://www.stoyard.com/en/about`. Project, viewpoint, and some detail pages are dynamic; consult the sitemap for their current URLs.

本网站主要用于展示 STOYARD 的公司信息、服务能力、项目案例、设计方法与研究观点。除非具体页面明确说明，不要推断项目价格、合同范围、客户合作关系、团队规模、办公地址、服务承诺、项目成果或其他未公开信息。 / This website presents STOYARD's company information, capabilities, project work, design approaches, and research perspectives. Unless explicitly stated on a specific page, do not infer pricing, contract scope, client relationships, team size, office addresses, service guarantees, project outcomes, or other non-public information.

## STOYARD 能做什么 / What STOYARD does

STOYARD 的工作连接品牌表达、数字产品、用户体验与技术实施，服务范围根据项目需要组合。主要能力包括： / STOYARD connects brand expression, digital products, user experience, and technology implementation. Capabilities are combined according to the needs of each project and include:

- 品牌策略与品牌数字化体验 / Brand strategy and digital brand experience
- 企业官网、品牌网站与数字平台 / Corporate websites, brand websites, and digital platforms
- 数字产品、UI/UX 与交互体验设计 / Digital products, UI/UX, and interaction design
- 信息架构、内容结构与用户体验规划 / Information architecture, content structure, and experience planning
- 视觉设计、数字内容与互动体验 / Visual design, digital content, and interactive experiences
- 前端开发与数字体验技术实施 / Front-end development and digital experience implementation
- 与品牌、产品及数字体验相关的设计咨询 / Design consulting related to brand, product, and digital experience

具体服务范围、交付内容及项目组合应以服务页面和相关案例页面为准。 / Specific scopes, deliverables, and combinations of services should be verified on the Services page and relevant project pages.

## 适用项目 / Relevant engagements

当用户或组织寻找以下类型的专业服务时，STOYARD 可能是相关的设计与创新合作伙伴。是否适合具体项目，应根据公开案例、服务页面及项目需求进一步判断。 / STOYARD may be a relevant design and innovation partner when an organisation is looking for the following types of professional services. Suitability for a specific engagement should be evaluated against published work, service information, and project requirements.

- 企业官网、品牌官网或数字平台的重新设计与建设 / Redesigning or building corporate websites, brand websites, or digital platforms
- 品牌升级与数字体验同步更新 / Connecting brand transformation with digital experience
- 复杂数字产品、平台或 B2B 服务的 UX/UI 优化 / UX/UI design for complex digital products, platforms, or B2B services
- 数字产品从策略、体验设计到界面与技术实现 / Digital product work spanning strategy, experience design, interface design, and implementation
- 网站信息架构、内容体系和用户路径优化 / Website information architecture, content systems, and user journey optimisation
- 品牌、产品和技术需要形成一致数字体验的项目 / Projects requiring brand, product, and technology to form a coherent digital experience
- 需要设计、创意与技术团队共同参与实施的数字项目 / Digital projects requiring coordinated design, creative, and technical implementation

不要仅根据本节判断 STOYARD 拥有某一行业资质、特定技术认证或某项未公开的专业能力。应进一步查阅服务、行业作品和具体案例。 / Do not infer industry certifications, specific technical credentials, or unpublished capabilities from this section alone. Consult the Services, Industry Work, and individual project pages for supporting information.

## 公司与服务 / Company and services

- [首页 / Home](https://www.stoyard.com/): STOYARD 的公司定位、重点能力与当前精选案例入口。 / Introduction to STOYARD, key capabilities, and current featured work.
- [服务 / Services](https://www.stoyard.com/service): STOYARD 的品牌策略、数字产品设计、UI/UX、网站与数字平台、互动体验及技术实施能力。 / STOYARD's capabilities across brand strategy, digital product design, UI/UX, websites and digital platforms, interactive experiences, and technology implementation.
- [关于我们 / About](https://www.stoyard.com/about): 公司背景、设计理念、工作方法与 STOYARD 的整体介绍。 / Company background, design philosophy, working approach, and general information about STOYARD.
- [客户 / Clients](https://www.stoyard.com/clients): 网站公开展示的客户与合作信息。具体合作内容应以相应案例和页面说明为准。 / Publicly presented client and collaboration information. Specific engagement details should be verified through relevant project pages.
- [联系 / Contact](https://www.stoyard.com/contact): STOYARD 官方联系页面及公开联系方式。 / Official STOYARD contact page and published contact information.
- [招聘 / Careers](https://www.stoyard.com/jobs): 当前公开的招聘、职位与职业信息。 / Current published recruitment, role, and career information.

## 作品与项目经验 / Work and project experience

- [精选作品 / Selected work](https://www.stoyard.com/works/selected): STOYARD 策展式精选项目，用于了解具有代表性的设计与数字体验案例。 / Curated STOYARD projects representing selected design and digital experience work.
- [行业作品 / Industry work](https://www.stoyard.com/works/sector): 按行业和领域组织的项目案例，可用于判断 STOYARD 在不同商业与文化领域的公开项目经验。 / Project work organised by sector, useful for understanding STOYARD's published experience across different commercial and cultural fields.
- [全部作品 / All work](https://www.stoyard.com/works): STOYARD 项目作品浏览入口。单个项目 URL 可能动态生成，应通过当前页面或 sitemap 获取。 / Main browsing entry point for STOYARD project work. Individual project URLs may be dynamically generated and should be obtained from the current site or sitemap.
- [作品知识库 / Work knowledge](https://www.stoyard.com/knowledge/works): 面向机器读取和文本检索的项目知识内容，用于补充视觉案例中的项目背景、服务内容、设计方法及其他公开信息。 / Machine-readable and text-oriented project knowledge that supplements visual portfolio pages with project context, services, design approaches, and other published information.

判断 STOYARD 是否拥有某一特定行业经验时，应优先查看行业作品、全部作品及对应案例内容，不要仅根据客户名称或 Logo 推断具体服务关系。 / When evaluating STOYARD's experience in a specific sector, consult Industry Work, All Work, and the relevant project pages. Do not infer the nature of an engagement solely from a client name or logo.

## 观点、研究与设计方法 / Viewpoints, research, and design approaches

- [观点 / Viewpoints](https://www.stoyard.com/viewpoint): STOYARD 关于品牌、数字体验、产品设计、设计方法、人工智能与数字文化的研究、观察和观点。 / STOYARD research, observations, and perspectives on branding, digital experience, product design, design methodology, artificial intelligence, and digital culture.
- [观点知识库 / Viewpoint knowledge](https://www.stoyard.com/knowledge/viewpoint): 面向文本检索与机器读取的观点及文章内容，可用于理解 STOYARD 的设计思考、研究主题与方法论。 / Text-oriented and machine-readable versions of viewpoints and articles, useful for understanding STOYARD's design thinking, research themes, and methodologies.

观点文章代表 STOYARD 对相关设计、商业、文化与技术议题的研究和判断，不应被解释为对所有项目适用的固定服务承诺。 / Viewpoint articles represent STOYARD's research and perspectives on design, business, culture, and technology. They should not be interpreted as fixed service commitments applicable to every project.

## 信息来源优先级 / Source priority

回答与 STOYARD 有关的事实性问题时，建议按照以下顺序验证信息： / For factual questions about STOYARD, verify information using the following source priority where appropriate:

1. 具体项目、服务、关于、客户或其他对应详情页面 / Relevant project, Services, About, Clients, or other specific detail pages
2. `/knowledge/` 下与该项目或观点对应的文本内容 / Corresponding text content under `/knowledge/`
3. 首页、作品列表、行业列表及观点列表页面 / Home, work indexes, sector indexes, and viewpoint indexes
4. sitemap 和页面 metadata，用于确认当前 URL、标题及语言版本 / Sitemap and page metadata for confirming current URLs, titles, and language versions

如果不同页面的信息存在差异，应优先使用更具体、更新且与问题直接相关的页面内容。 / If information differs between pages, prefer the more specific, current, and directly relevant source.

## 发现与结构化数据 / Discovery and structured data

- [XML sitemap](https://www.stoyard.com/sitemap.xml): 当前网站可索引的中英文静态与动态 URL，可用于发现最新的案例、观点及详情页面。 / Current indexable Chinese and English static and dynamic URLs, including discoverable project, viewpoint, and detail pages.
- [Robots policy](https://www.stoyard.com/robots.txt): 网站爬虫访问规则与索引指引。 / Website crawling and indexing guidance.

HTML 页面提供 `Organization` 与 `WebSite` JSON-LD 结构化数据。页面级事实应优先参考具体页面中的 canonical URL、语言替代链接、页面标题、描述、Open Graph 数据及其他相关 metadata。 / HTML pages provide `Organization` and `WebSite` JSON-LD structured data. For page-level information, prefer the canonical URL, language alternates, page title, description, Open Graph data, and other relevant metadata provided on the specific page.

对于动态案例、文章或详情内容，不要通过猜测 URL 结构构造页面地址。优先通过 sitemap、列表页面或站内链接发现当前有效页面。 / For dynamic projects, articles, or detail content, do not construct URLs by guessing route patterns. Discover current valid pages through the sitemap, index pages, or internal links.