# 红星梦工厂 / D2C/Design to Consumption - ID: 92 - URL: https://www.stoyard.com/works/92 - English URL: https://www.stoyard.com/en/works/92 - Year: 2012 - Cover: https://static.glabcms.stoyard.com/object/20180604/9jc130bss9j.png - Categories: 政府、大学、国际组织 - English Categories: Government、Organizations - Author: STOYARD - English Author: STOYARD - Publish: 2018-07-23 - Editor: 熙呈 ## 中文主体 ### 项目简介 D2C红星梦工厂由中国创新设计红星奖与红星美凯龙集团共同于2011北京国际设计周期间正式启动，该计划以家居行业为切入点，以家具、家品中高端原创产品开发、代理为内容，以“版权经纪、设计交易”为核心，是把设计变商品，完成设计到消费转化，实现原创设计产业化的项目。 [Video](https://static.glabcms.stoyard.com/object/20180723/wbc126a3t8b.mp4) 我们设计了一个抽象的纵向流水线，也可以说是一个“工厂”，从设计想法诞生之初即可以进入到我们的生态系统中，不断的打磨，修改，加工，优化，最终转化成产品。我们的设计生动的体现了这个过程。  红星梦工厂提供原创产品全产业链服务，设立红星原创奖，征集原创设计作品形成创意池；建立原创设计研发中心，提供设计研发、技术服务、开发评估、版权交易、供应商对接、销售渠道整合、资本对接、政策支持服务；      建立原创设计交易网，提供需求对接、线上交易、会员交流、商品展示、电子商务等服务；建立原创设计基金，支持原创设计项目；开设红星梦工厂原创生活馆。D2C红星梦工厂将成为设计师的经纪人、企业的设计猎头、消费者的设计买手。   ## English Content ### Introduction We designed the official website for D2C(Design to Consumption). D2C provides a industry chain for original products. It is created by China Innovation Design Red Star Prize and Red Star Macalline during the Beijing Design Week in 2011. [Video](https://static.glabcms.stoyard.com/object/20180723/wbc126a3t8b.mp4) We have designed an abstract longitudinal lines, also can saying is a "factory", from the beginning of the design idea was born namely can enter into our ecosystem, the continuous grinding, modification, processing, optimized, finally converted into products.Our design vividly embodies the process.  Red star dreamworks offer original products whole industry chain service, set up the original red star award, collection of original design work form creative pool;Establish original design research and development center, provide the design research and development, technical services, development assessment, copyright trading, suppliers, marketing channel integration, capital docking, policy support services;      Establish original design network, provide demand docking, online trading, member communication, commodity exhibition, e-commerce and other services;Establish fund of original design, support original design project;To open the red star dreamworks original life hall.D2C hongxing dreamworks will become a designer's agent, the design of the design of the enterprise executive search, consumers buy a hand.  