Knowledge Works - 立邦漆

# 立邦漆 / 防水产品系列线上营销咨询方案

- ID: 9
- URL: https://www.stoyard.com/works/9
- English URL: https://www.stoyard.com/en/works/9
- Year: 2016
- Cover: https://static.glabcms.stoyard.com/object/20180818/wiuvtppt4zh.jpg
- Categories: 上市公司
- English Categories: Listed Company
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-08-18
- Editor: STOYARD SHANGHAI

## 中文主体

### 项目简介

此前立邦策划了一个防水产品现金券兑换活动，但效果不是很理想，真正参与兑换的人数没有达到预期并且过程和目标也都存在偏差。我们受到委托，帮助立邦分析这次活动在用户体验上的问题，并给出下一季度有针对性的全新解决方案。

整个方案我们分成3个阶段和一个目标，阶段分别是市场调研和评估阶段；对应策略和模型建立阶段；具体解决方案建立和执行阶段；最终产出一个可执行，有粘性的新媒体内容平台。

---

![](https://static.glabcms.stoyard.com/object/20180615/j7qz7zf1y0o.png)

![](https://static.glabcms.stoyard.com/object/20180615/k7kqzz8395r.png)

![](https://static.glabcms.stoyard.com/object/20180615/p41tww75wlm.png)

![](https://static.glabcms.stoyard.com/object/20180615/ovetpmuy078.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/3fo9k6eczcb.png)

![](https://static.glabcms.stoyard.com/object/20180615/9as2y7cbggb.png)

![](https://static.glabcms.stoyard.com/object/20180615/xl8gx61xw8.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/1hoznx7gfk5.png)

![](https://static.glabcms.stoyard.com/object/20180615/p2uxkt80mz.png)

![](https://static.glabcms.stoyard.com/object/20180615/w400eqbgvjd.png)

![](https://static.glabcms.stoyard.com/object/20180615/4b40vx7qg9n.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/5yf9aeytexo.png)

![](https://static.glabcms.stoyard.com/object/20180615/m30c732cen.png)

![](https://static.glabcms.stoyard.com/object/20180615/5s28s5nabif.png)

![](https://static.glabcms.stoyard.com/object/20180615/l84q9r2bhcd.png)

## English Content

### Introduction

Previously, Nippon planned a watermark voucher redemption activity, but the effect was not very satisfactory. The number of people actually participating in the exchange did not meet expectations and the process and objectives were also biased. We were commissioned to help Nippon analyze the user experience of the event and give a new, targeted solution for the next quarter.

We were divided into three stages and the whole scheme a goal, market research and evaluation phase;Corresponding strategy and model establishment stage;Specific solutions for the establishment and execution phase;Eventually produce an executable, a sticky new media content platform.

---

![](https://static.glabcms.stoyard.com/object/20180615/j7qz7zf1y0o.png)

![](https://static.glabcms.stoyard.com/object/20180615/k7kqzz8395r.png)

![](https://static.glabcms.stoyard.com/object/20180615/p41tww75wlm.png)

![](https://static.glabcms.stoyard.com/object/20180615/ovetpmuy078.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/3fo9k6eczcb.png)

![](https://static.glabcms.stoyard.com/object/20180615/9as2y7cbggb.png)

![](https://static.glabcms.stoyard.com/object/20180615/xl8gx61xw8.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/1hoznx7gfk5.png)

![](https://static.glabcms.stoyard.com/object/20180615/p2uxkt80mz.png)

![](https://static.glabcms.stoyard.com/object/20180615/w400eqbgvjd.png)

![](https://static.glabcms.stoyard.com/object/20180615/4b40vx7qg9n.png)

---

![](https://static.glabcms.stoyard.com/object/20180615/5yf9aeytexo.png)

![](https://static.glabcms.stoyard.com/object/20180615/m30c732cen.png)

![](https://static.glabcms.stoyard.com/object/20180615/5s28s5nabif.png)

![](https://static.glabcms.stoyard.com/object/20180615/l84q9r2bhcd.png)