# Play in Focus / 1013 Design Center

- ID: 47
- URL: https://www.stoyard.com/works/47
- English URL: https://www.stoyard.com/en/works/47
- Year: 2014
- Cover: https://static.glabcms.stoyard.com/object/20180604/ktyblw3da8.png
- Categories: 活动、展览设计服务, 平面设计服务, 艺术与文化, 时尚
- English Categories: Event & Exhibition Design, Communication Materials Design, Arts & Culture, Fashion
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-08-18
- Editor: STOYARD BEIJING

## 中文主体

### 项目简介

Play in Focus是为1013品牌发布所做的主视觉海报，我们准备表达3个事情。第一个是PLAY，我们使劲玩，第二个是IN，更多的流行和沉浸在社会环境的变量和自变量的关系，第三个是Focus，这个和产品有关，所以需要创造一个新鲜的视觉。最终也包括一组动态海报。

![](https://static.glabcms.stoyard.com/object/20180818/aiae5oqnwh.png)

![](https://static.glabcms.stoyard.com/object/20180818/wlurtxd1vi.png)

![](https://static.glabcms.stoyard.com/object/20180818/rix6gt3z10h.png)

![](https://static.glabcms.stoyard.com/object/20180818/qt2hcx0ec.jpg)

![](https://static.glabcms.stoyard.com/object/20180818/nsr59pwiwo.gif)

![](https://static.glabcms.stoyard.com/object/20180818/jknyuer1xnq.gif)

![](https://static.glabcms.stoyard.com/object/20180818/vg78h8benz.gif)

![](https://static.glabcms.stoyard.com/object/20180818/r9l2g2e2gxi.gif)

## English Content

### Introduction

Play in Focus is the main visual poster for the 1013 brand release, and we are ready to express three things. The first one is PLAY, we play hard, the second one is IN, more popular and immersed in the relationship between social variables and independent variables, the third is Focus, this is related to products, so we need to create a fresh one. Vision.

![](https://static.glabcms.stoyard.com/object/20180818/aiae5oqnwh.png)

![](https://static.glabcms.stoyard.com/object/20180818/wlurtxd1vi.png)

![](https://static.glabcms.stoyard.com/object/20180818/rix6gt3z10h.png)

![](https://static.glabcms.stoyard.com/object/20180818/qt2hcx0ec.jpg)

![](https://static.glabcms.stoyard.com/object/20180818/nsr59pwiwo.gif)

![](https://static.glabcms.stoyard.com/object/20180818/jknyuer1xnq.gif)

![](https://static.glabcms.stoyard.com/object/20180818/vg78h8benz.gif)

![](https://static.glabcms.stoyard.com/object/20180818/r9l2g2e2gxi.gif)