# 我爱我的家乡 / 野生救援 wildAid - ID: 421 - URL: https://www.stoyard.com/works/421 - English URL: https://www.stoyard.com/en/works/421 - Year: 2025 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20260316/lpzxrffn7t.jpg - Categories: 社交媒体传播、互动H5, 政府、大学、国际组织 - English Categories: Social Media/H5 interaction, Government、Organizations - Author: STOYARD - English Author: STOYARD - Publish: 2026-04-08 - Editor: STOYARD BEIJING - External Link: https://hometown.earthaid.org.cn ## 中文主体 ### 项目简介 在国家生物多样性保护战略与“美丽中国”建设的宏伟图景下，云南滇西北不仅是全球生物多样性的堡垒，更是人与自然和谐共生的情感高地。作为“我爱我的家乡”系列互动 H5 的首站，本项目由野生救援（WildAid）、中金公益基金会与中国绿色碳汇基金会共同发起。 在此背景下，我们的任务不仅是完成一次信息的告知，而是要为公众——尤其是下一代——构建一个“可进入、可触碰、可感知的数字故乡”。设计不仅是视觉的排布，更是将宏大的生态议题凝练为微观的情感链接，承担起科普教育与价值观传播的战略使命。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260313/2yfln9fxowq.mp4) 叙事转译：从“生态数据”到“感官旅程” 如何让复杂的自然资源分布与气候知识不再停留在枯燥的数字层面？我们确立了“以小见大，以情入景”的转译逻辑： 视角的降维与情感的升维： 我们将叙事原点锚定在“小朋友的视角”，通过一种带有温度的观察，将滇西北“三江并流”的壮丽与“雪山精灵”滇金丝猴的灵动交织在一起。 交互节奏的非线性建构： 标识化的交互组件不仅是功能性的，更是叙事的一部分。从宏观的地理俯瞰到微观的物种朋友圈，用户通过点击与滑动，完成了一次从“观察者”到“守护者”的身份转换。  AI 赋能下的视觉系统演进 面对自然场景极高的丰富度需求与传播的时效性挑战，我们在这场实践中引入了 AI 生成技术（AIGC） 作为视觉生产的协同原力： 风格化的秩序整合： AI 工具不仅用于提升产出效率，更被我们作为一种“新型画笔”。通过对提示词的精准操纵，我们将 AI 生成的自然意象与统一的 UI 系统、品牌色彩体系进行深度整合，确保了画面既拥有生成式的丰沛细节，又保持了品牌传播所需的系统性与可读性。 跨越时空的场景模拟： 借助 AI 强大的构筑能力，我们还原了“一山分四季，十里不同天”的立体气候景观，让滇金丝猴、长松萝、高寒水韭等代表性物种在数字空间中焕发出极具感染力的生命质感。   ## English Content ### Introduction Against the backdrop of the national biodiversity conservation strategy and the grand vision of building a “Beautiful China,” Northwest Yunnan is not only a bastion of global biodiversity but also a spiritual haven where humanity and nature coexist in harmony. As the first installment of the “I Love My Hometown” interactive H5 series, this project was jointly launched by WildAid, the CICC Public Welfare Foundation, and the China Green Carbon Foundation. Against this backdrop, our mission extends beyond mere information dissemination; we aim to build a “digital homeland” for the public—especially the next generation—that is accessible, tangible, and perceptible. Design is not merely about visual composition; it is about distilling grand ecological issues into micro-level emotional connections, thereby fulfilling the strategic mission of science education and the dissemination of values. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260313/2yfln9fxowq.mp4) Narrative Translation: From “Ecological Data” to “Sensory Journey” How can we ensure that complex knowledge about natural resource distribution and climate no longer remains confined to dry statistics? We have established a translation logic centered on “seeing the big picture through the small, and infusing emotion into the scenery”: Dimension Reduction in Perspective and Emotional Elevation: We anchor the narrative’s origin in a “child’s perspective,” weaving together the grandeur of the “Three Parallel Rivers” in Northwest Yunnan with the grace of the “snow mountain elves”—the Yunnan snub-nosed monkeys—through a warm, empathetic lens. Non-linear construction of interactive rhythms: Iconic interactive components are not merely functional; they are integral to the narrative. From a macro-level geographical overview to a micro-level “species social circle,” users transition from “observers” to “guardians” through clicks and swipes.  The Evolution of Visual Systems Powered by AI Faced with the demands for extreme richness in natural scenes and the challenges of timely dissemination, we have introduced AI-generated content (AIGC) into this practice as a collaborative force for visual production: Stylized Integration: AI tools are not only used to enhance production efficiency but also serve as a “new type of brush.” Through precise manipulation of prompts, we deeply integrate AI-generated natural imagery with a unified UI system and brand color palette, ensuring that the visuals possess the rich detail of generative art while maintaining the systematic coherence and legibility required for brand communication. Scene Simulation Across Time and Space: Leveraging AI’s powerful construction capabilities, we recreated the three-dimensional climatic landscape characterized by “four seasons on one mountain, different skies every ten miles,” allowing representative species such as the Yunnan snub-nosed monkey, long-leaved lichen, and alpine water chives to radiate a deeply compelling sense of vitality within the digital space.  