# 海南科技馆 / 标识设计 - ID: 419 - URL: https://www.stoyard.com/works/419 - English URL: https://www.stoyard.com/en/works/419 - Year: 2026 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20260129/svc4dz81pkf.jpg - Categories: 标志设计 - English Categories: Logotype - Author: STOYARD - English Author: STOYARD - Publish: 2026-01-16 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 海南科技馆位于海口市长秀片区，总建筑面积4.65万平方米，是海南省"省会城市十大公共文化设施项目"之一。2025年12月15日，海南科技馆宣布于12月18日正式启动试运行，面向公众免费开放。  [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260205/g5knvi8efmd.mp4) [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260204/ed7n2ek9pcb.mp4) 时代语境下的命题：为“星辰大海”铸造视觉灯塔 在国家创新驱动发展战略与海南自由贸易港建设宏伟蓝图的双重指引下，海南正经历一场面向深蓝、仰望苍穹的深刻变革。从“南繁硅谷”的种子破土，到“深海勇士”探秘未知；从文昌发射场火箭擎天，到智慧海岛数字奔流，一幅科技强省的壮丽画卷正在南海之滨徐徐展开。 在此历史性征程中，海南科技馆不仅是填补省级科普设施空白的收官之作，更是彰显自贸港科技硬实力与文化软实力的标志性工程。其视觉标识，远非一个简单的图形符号，而是凝练战略意图、地域精神与未来展望的文化图腾，承担着沟通公众、传递价值、塑造形象的战略使命。我们的项目，便始于这样一个高起点的时代命题。   [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260213/0sa5ce8kiczd.mp4)   点睛双星：传承与启示的对话。 于动态轨迹的顶端，两颗星辰轻盈交汇，熠熠生辉。它们是整个标识的“精神高点”：象征“创想”与“未来”的相遇：标志着科学探索从灵感迸发到实现价值的完美闭环。隐喻科学家精神的接续：一颗星代表着老一辈科学家的奠基与指引（如灯塔），另一颗星寓意着新生代探索者的活力与传承（如新星），二者辉映，构成一部无形的精神谱系。 阐释科学发现的闭环：双星亦可视作“发现”与“启示”。科学始于对现象的“发现”，终于对规律的“启示”并激发新的“发现”。二者的共振与循环，精准诠释了科技馆“让创想遇见未来”的核心使命——在科学的链条上，每一次观测都是新旅程的起点。   理念的升华：从“建筑形式”到“精神内核”的转译 经过多轮论证，“星辰大海·在海南·让创想遇见未来”这一核心主题被最终确立。主题之下，我们衍生出三位一体的具体设计原则，作为贯穿始终的创作准绳： 在地特色（星辰大海）：根植于海南的独特基因。这不仅是地理上的热带岛屿与浩瀚南海，更是文化意义上的“闯海精神”、面向世界的开放胸襟，以及作为航天、深海等国家重大战略前沿的“探梦”场域。 展教内涵（五向图强）：标识需超越建筑表象，体现科技馆作为公共教育平台的核心功能。它应隐喻探索、启发、互动与成长，呼应展教工程中“理解科学、认知海南、对话世界”的深层逻辑。 建筑特征（螺旋向上）：标识要与“螺旋碧海”的建筑语言形成形神呼应。这种呼应不仅是形态的借鉴，更是对建筑所蕴含的“时间流动”、“生命成长”、“未来对话”哲学理念的视觉共鸣。   理性的奠基：基于系统调研的设计锚点 面对“科技·自然·未来”这一复合命题，团队对国内25家代表性科技馆的标识进行了分类剖析，将其归纳为五大类型：抽象几何类、建筑衍生类、地域融合类、文字图形类、动态未来类。数据分析显示，超过40% 的标识选择从建筑形态中汲取灵感，这为我们指明了第一个关键方向：海南科技馆由马岩松老师团队设计的“螺旋碧海”建筑本身，已是一件蕴含自然哲理与未来感的艺术品，标识设计应与之对话。 同时，调研揭示了当前科技馆标识设计的四大趋势：建筑特征表达、动感线条运用、简洁几何构成、系统化延展。这进一步坚定了我们的策略：以建筑独特的螺旋形态为基因，融合地域文化元素，并注入强烈的动势与未来感，确保标识在承载深刻内涵的同时，具备极高的识别度与传播适应性。   结语：从视觉符号到文化地标 海南科技馆视觉标识系统设计项目，是一次将宏观战略、在地文化、建筑哲学与公共教育使命进行创造性融合的深度实践。它始于理性的调研与分析，成于感性的升华与提炼。最终的标识，不仅仅是一个将被广泛应用的图形，更是一个充满叙事性的视觉宣言。它仿佛从南海的波涛与琼岛的星辰中生长而来，携带着自然的律动与时代的脉搏，轻盈而坚定地指向未来。 我们深感荣幸，能以设计之力参与这座时代文化地标的塑造。期待这个融合了地方灵韵与宇宙遐思的符号，能成为引领公众，尤其是年轻一代，走进科学殿堂、拥抱无限可能的醒目灯塔，在南海之滨，持续讲述关于探索、创想与未来的永恒故事。 特别感谢：丝路视觉集团项目团队 ## English Content ### Introduction The Hainan Science and Technology Museum is located in the Changxiu area of Haikou City, with a total construction area of 46,500 square meters. It is one of the "Top Ten Public Cultural Facilities Projects in the Provincial Capital City" of Hainan Province. On December 15, 2025, the Hainan Science and Technology Museum announced that it would officially start a trial operation on December 18 and be open to the public for free. We designed the logo for the Hainan Science and Technology Museum.  [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260205/g5knvi8efmd.mp4) [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260204/ed7n2ek9pcb.mp4) A Contemporary Proposition: Establishing Visual Landmarks for “The Stars and the Oceans” Against the backdrop of China’s national innovation-driven development strategy and the strategic initiative to build the Hainan Free Trade Port, Hainan is undergoing a profound transformation—expanding its horizons toward the open ocean and outer space. From the pioneering achievements of the South China Hybrid Rice Research Center to the deep-sea explorations undertaken by the manned submersible *Deep Sea Warrior*; from rocket launches at the Wenchang Space Launch Center to the pervasive digital infrastructure powering Hainan’s smart island initiatives—a comprehensive vision of a technology-empowered province is steadily taking shape along the southern coast of China. Within this historic transformation, the Hainan Science and Technology Museum serves not only as the capstone provincial-level science communication facility—addressing a long-standing institutional gap—but also as a symbolic landmark embodying the technological capabilities and cultural soft power of the Hainan Free Trade Port. Its visual identity transcends mere graphic design: it functions as a cultural emblem that synthesizes strategic intent, regional ethos, and forward-looking aspirations. Critically, it fulfills three core communicative mandates—engaging the public, articulating shared values, and cultivating a distinctive institutional image. This project was conceived precisely in response to such a high-level, contextually grounded contemporary proposition.   [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20260213/0sa5ce8kiczd.mp4)   Highlighting the Dialogue between Tradition and Revelation: The Relationship Between Continuity and Enlightenment. At the top of the dynamic trajectory, two stars gracefully converge, shining brightly. They are the "spiritual peak" of the entire logo: symbolizing the encounter of "innovation" and "future": marking the perfect closed loop of scientific exploration from inspiration to realization of value. It metaphorically represents the continuation of the spirit of scientists: one star represents the foundation and guidance of the older generation of scientists (like a lighthouse), and the other star implies the vitality and inheritance of the younger generation of explorers (like a new star), their interplay forming an intangible spiritual lineage. Explaining the closed loop of scientific discoveries: Double stars can also be regarded as "discovery" and "inspiration". Science begins with the "discovery" of phenomena and ends with the "inspiration" of laws, and it also stimulates new "discoveries". The resonance and cycle between these two elements precisely interpret the core mission of the science museum - "Let imagination meet the future" - on the scientific chain, every observation is the starting point of a new journey.   Elevation of Concepts: The Transformation from "Architectural Form" to "Spiritual Core" After multiple rounds of deliberation, the core theme "Starry Sea · In Hainan · Let Imagination Meet the Future" was ultimately established. Under this theme, we have derived a trinity of specific design principles as the guiding principles throughout the creative process: Local Characteristics (Stars and Oceans): Rooted in the unique genes of Hainan. This is not only a tropical island and the vast South China Sea in a geographical sense, but also the "Spirit of Venturing into the Sea" in cultural terms, an open-minded attitude towards the world, and a "Dream Exploration" field at the forefront of national major strategies such as aerospace and deep-sea exploration. Exhibition and Education Connotation (Five Directions of Strength): The logo should transcend the surface appearance of the building and reflect the core function of the science and technology museum as a public education platform. It should metaphorically represent exploration, inspiration, interaction and growth, echoing the deep logic of the exhibition and education project of "understanding science, recognizing Hainan, and communicating with the world". Architectural Feature (Spiral Ascending): The logo should form a shape and spirit correspondence with the architectural language of "Spiral Blue Sea". This correspondence is not only a borrowing of form but also a visual resonance with the philosophical concepts of "time flow", "life growth", and "future dialogue" embodied in the architecture.   The Foundation of Rationality: Design Anchors Based on Systematic Research Facing the complex proposition of "Technology · Nature · Future", the team conducted a classified analysis of the logos of 25 representative science and technology museums in China, and categorized them into five types: abstract geometric, architectural derivative, regional integration, text and graphics, and dynamic future. Data analysis shows that over 40% of the logos draw inspiration from architectural forms, which points out the first key direction for us: the "Spiral Blue Sea" building designed by Ma Yansong's team for the Hainan Science and Technology Museum is already a work of art that embodies the philosophy of nature and a sense of the future. The logo design should engage in a dialogue with it. Meanwhile, the research has revealed four major trends in the current design of science and technology museum signs: expression of architectural features, application of dynamic lines, simple geometric composition, and systematic extension. This further solidifies our strategy: to take the unique spiral form of the building as the genetic code, integrate regional cultural elements, and infuse a strong sense of movement and futurism, ensuring that the signs not only carry profound connotations but also possess extremely high recognition and adaptability for dissemination.   Conclusion: From Visual Symbols to Cultural Landmarks The visual identity system design project of Hainan Science and Technology Museum is a profound practice that creatively integrates macro strategies, local culture, architectural philosophy and the mission of public education. It began with rational research and analysis, and culminated in emotional elevation and refinement. The final logo is not merely a widely applicable graphic, but also a narrative-rich visual declaration. It seems to grow from the waves of the South China Sea and the stars of Hainan Island, carrying the rhythm of nature and the pulse of the times, gently yet firmly pointing towards the future. We are deeply honored to be able to contribute with our design skills to the creation of this cultural landmark of the era. We look forward to this symbol, which combines the local charm and cosmic contemplation, becoming a prominent lighthouse that guides the public, especially the younger generation, into the realm of science and embraces the infinite possibilities. On the banks of the South China Sea, it will continue to tell the eternal story about exploration, imagination and the future.