# 价安 APP / 标志，用户体验，界面设计服务 - ID: 404 - URL: https://www.stoyard.com/works/404 - English URL: https://www.stoyard.com/en/works/404 - Year: 2024 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20241220/alnge1lthza.jpg - Categories: 上市公司, 标志设计, APP/小程序解决方案, AI 人工智能, 视频、动态图形、动画设计, 互联网产品 - English Categories: Listed Company, Logotype, APP Programs Design Solution, AI Artificial Intelligence, Motion Graphics, Internet Products - Author: 葛熙呈 - English Author: Xicheng Ge - Editor: haoliu ## 中文主体 ### 项目简介 价安是一款旨在帮助用户查找和比较产品价格的移动应用，通过整合多个电商平台的数据，提供实时价格信息、促销活动和优惠券。我们的团队为“价安”App提供了全面的设计咨询与界面设计服务，优化了用户体验和界面视觉效果。我们专注于提升应用的直观性和操作流畅性，使用户能够更轻松地获取所需信息并做出明智的购物决策。通过我们的设计，用户体验得到了显著改善，App的整体功能和视觉吸引力也得到了增强。价安为上市公司返利科技的旗下产品。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250111/t5xc2eob3m9.mp4)  [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250114/rvsu3elxked.mp4)    价安APP是一款购物助手应用，基于大模型技术，旨在帮助用户实现更省钱的购物体验。该应用提供先进的商品推荐、比价与砍价服务，通过智能算法为用户推荐优质商品，并利用跨平台AI精准比价功能，帮助用户锁定同款商品的最优价格。 我们为价安APP进行了标志和界面设计，最终目的是协助该应用持续优化用户体验，探索更多创新功能的使用场景，如社交电商、智能语音助手等内容，我们希望最终的成果始终贴近用户需求，满足智能购物时代下用户的期待。    标志升级我们保留了核心的字体作为重要的识别视觉，原字体相对柔和，与产品升级方向需要传递的感知有差距，我们希望调整后的感知是“利落果决”的产品感知，所以我们优化了字体形态，趋向更加干练清晰的字体结构，与产品感知匹配和谐。适应移动端APP的使用场景，文字简洁明快，避免复杂，字体设计中性克制。 做了几个大线条的字体连接结构，提升文字的力感（砍价就要大砍一刀）。   价：由多个几何图形构成，轮廓简洁，利落，规整图形含有上箭头，隐喻价格封顶，AI带来购物比价体验提升，体验的满足感。 安：设计上利用安字结构勾勒了一个盾牌，盾牌也常见于互联网企业的图形中，用户可以很容易的正确理解和感知，隐喻安全，安心，用图形语言诠释了APP核心能力。 星：由价安两个文字的字体形态提炼，体现AI技术的赋能力量，也是砍价中电光火石的表达，在漫画中也是心满意足，惊喜的典型图形，我们在整个设计系统中多次应用.  全新的品牌色彩体系以黑色和蓝紫色作为基础色调，蓝紫色常被视作科技的象征色，从视觉感知而言，蓝紫色属于冷色调，其冷静、沉稳的特质能够传达出精确、可靠与秩序感，这与AI产品所追求的科技性高度契合。  我们设计了一组简洁的社交媒体推广海报示范。信息简洁直接，快速传达产品的核心特点，让观众在短时间内了解产品的主要卖点。   价安APP内嵌了语音助手，我们为其定制形象，并延展出一系列情绪动作。希望通过细节上的优化，为每一位用户带来更为趣味化、智能化的互动体验。我们经过多个版本地讨论与优化，最后确定了机器人外形、但只保留头部轮廓、加深眼神变化，形象具备拟人特点，可以表达简单的情绪，最终的色调，选择清新简约的淡色，整体没有复杂的修饰，体现一种专业、亲和、未来感，给予用户充分的信任与安全，符合APP的核心价值。  语音助手形象可以回应用户的部分指令，用户可以在进行不同操作以及等待期间被形象的情绪所感染，产生愉悦感。同时，APP在功能方面实现语音搜索、AI智能推荐等功能，这些元素都进一步提升了APP的智能化水平。    [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241220/o0gv3o58xzf.mp4)   [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250111/c8y7hdrbcvo.mp4)  ## English Content ### Introduction JiaAn is a mobile application designed to help users find and compare product prices by aggregating data from multiple e-commerce platforms. It provides real-time price information, promotional activities, and discount coupons. Our team provided comprehensive design consulting and interface design services for the JiaAn App, focusing on enhancing user experience and visual aesthetics. We optimized the app’s intuitiveness and operational fluidity, making it easier for users to access the information they need and make informed purchasing decisions. Our design improvements significantly enhanced user experience, overall functionality, and visual appeal of the app. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250111/t5xc2eob3m9.mp4)  [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250114/rvsu3elxked.mp4)    PriceAn App is a shopping assistant app that is based on large model technology and aims to help users achieve a more cost-effective shopping experience. The app provides advanced product recommendations, price comparison, and bargaining services, using intelligent algorithms to recommend high-quality products to users, and utilizing cross-platform AI precision price comparison functions to help users lock in the best price for the same product. We conducted interface design for the Price An app, with the ultimate goal of assisting the app in continuously optimizing the user experience, exploring more innovative feature usage scenarios, such as social e-commerce and intelligent voice assistants. We hope that the final result will always be in line with user needs and meet the expectations of users in the era of intelligent shopping.    Logo upgrade We retain the core font as an important recognition vision, the original font is relatively soft, and there is a gap with the perception that needs to be transmitted in the direction of product upgrade. We hope that the adjusted perception is a "crisp and decisive" product perception, so we optimize the font form, and tend to be more concise and clear font structure, matching and harmonious with the product perception. Adapt to the use of mobile apps, the text is concise and bright, avoid complexity, and the font design is neutral and restrained.    The new brand color system takes black and blue-violet as the base color, blue-violet is often regarded as the symbol color of science and technology, from the perspective of visual perception, blue-violet belongs to the cool color, its calm and steady characteristics can convey a sense of accuracy, reliability and order, which is highly consistent with the scientific and technological pursuit of AI products.  We designed a simple social media poster. The copy is concise and direct, and the core features of the product are quickly conveyed, that is, the user can save money through AI technology, and the audience can understand the main selling points of the product in a short time.   The Price Safety APP is embedded with a voice assistant, and we customized its image, extending a series of emotional actions. We hope to provide a more interesting and intelligent interactive experience for every user through details optimization. After multiple versions of discussion and optimization, we finally determined the robot shape, but only retained the head outline, deepened the changes in eye expression, and the image had a human-like feature, which could express simple emotions. The final color scheme was chosen as a fresh and simple light color, with no complicated decorations, to reflect a sense of professionalism, friendliness, and futurism, giving users a sense of trust and security and aligning with the core values of the APP.  The voice assistant avatar can respond to some of the user's commands, and the user can be influenced by the avatar's emotions during different operations and waiting periods, generating a sense of pleasure. Meanwhile, the app achieves functions such as voice search and AI intelligent recommendation, which further enhance the app's level of intelligence.    [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241220/o0gv3o58xzf.mp4)   [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250111/c8y7hdrbcvo.mp4) 