# 不设限的创造力 / 2023北京国际儿童设计周视觉设计 - ID: 389 - URL: https://www.stoyard.com/works/389 - English URL: https://www.stoyard.com/en/works/389 - Year: 2023 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20230828/vbmpjv4jg9k.jpg - Categories: 活动、展览设计服务, 平面设计服务, 标志设计, 城市设计、城市更新, 艺术与文化 - English Categories: Event & Exhibition Design, Communication Materials Design, Logotype, City Renovation, Arts & Culture - Author: STOYARD - English Author: STOYARD - Publish: 2023-08-28 - Editor: STOYARD BEIJING - External Link: https://www.beijing.gov.cn/renwen/cshd/202309/t20230925_3265516.html ## 中文主体 ### 项目简介 2023年北京国际儿童设计周由中国儿童中心、北京国际设计周、中国美术学院联合举办，期望通过引导、普及大众对于设计思维培养的方法，使儿童在现实生活中发现创造的动机，融合审美经验与生活经验，培养关心社会的积极价值观。 此次活动以《小小设计梦想家》为主题，坚持以儿童为本，围绕儿童友好城市建设中的有爱家庭、文明学校、友好社区等内容，鼓励少年儿童积极观察、思考、创作和表达，创造性地描绘对与儿童友好城市和美好家园的热爱和向往，引导少年儿童感受新时代美好生活的幸福与温暖。通过提供插画和视频等途径，给出发现问题、定义问题、制定方案、进行测试的问题导向的设计范例，在参与活动的过程中，更新家长和教师的时代美育观念。     1.项目背景 北京国际设计周于2009年北京世界设计大会之际首次举办，2011年起，设计周活动每年举办一届。2023年，首次加入儿童设计元素，举办北京国际儿童设计周，其视觉由STOYARD团队完成，整体设计灵感及设计元素围绕设计周主题“小小设计梦想家”而展开，基于本次设计周的主旨是使儿童在现实生活中发现创造的动机，融合审美经验与生活经验，培养关心社会的积极价值观。 所以，在北京国际⼉童设计周的语境下，在众多与儿童有关的信息中，STOYARD 设计团队提炼了童真、创造、绚丽这些关键词，希望视觉最终能呈现色彩斑斓、轻盈自由，无拘无束的美好感觉。    2.不设限的创造力 我们在传统平面视觉中加入数字理念，将缩写的小写“bcdw”字母进行三维渲染处理，使得字体从材质上与造型上更为饱满立体，贴近于气球、云团，整体呈现一种轻盈灵动的感觉。 这些字体可以通过改变排列位置而呈现出不同效果，可以是独立的个体，也可以聚集成团，充满不确定性，可拓展性很强。     3.灵感来处 轻盈的云朵、湛蓝明净的天空、青青草地、偶尔漂过的气球、绚丽的花儿等等，这些元素随处可见，能轻易地让人联想到美好童年，而这份美好可以跨越国界和时间的壁垒，将心中有梦的人链接起来。 在创作过程中，团队的设计师走进学校、游乐场，也翻阅了很多畅销的儿童绘本，从孩子们口中收集了大量有关“梦想”的信息，从中选择了出现频率最高且具有代表性的元素：“飞翔”、“自由”、“多彩”，所以，设计师最终选择了碰撞在一起的气球，意在呈现灵动向上的童真世界，以此呼应“童思、友好、共创”这一主题。     4.可以永久收藏的记忆 在印刷物应用部分，设计团队更多地关注于参加活动所需要的便携用品，如卡牌、手环、画册、太阳伞以及收纳袋等，这些物料与设计元素巧妙融合，具有高颜值，且实用性强，可以循环使用以及收藏留念。 将美好留存，每一次打开，都是重温一场神奇之旅，看着靓丽的色彩以及灵动的图形在画面中共舞，藏在记忆中的激动将会被再次唤醒，这不就是成长与想象的奥义所在么。  轻盈感与自由感贯穿于视觉设计始末，发散于每一个细节之中。不设限的畅想，让STOYARD设计团队借助云和气球使童梦飞跃星辰大海。  ## English Content ### Introduction Beijing International Children's Design Week 2023 is jointly organized by China Children's Center, Beijing International Design Week and China Academy of Art. It hopes to guide and popularize the methods of design thinking training, so that children can discover the motivation of creation in real life, integrate aesthetic experience and life experience, and cultivate positive values of caring for society. The theme of this activity is "Small Design Dreamers", insisting on being child-oriented, focusing on the content of loving families, civilized schools and friendly communities in the construction of child-friendly cities, encouraging children to actively observe, think, create and express, and creatively describe their love and yearning for child-friendly cities and beautiful homes. Guide young children to feel the happiness and warmth of a better life in the new era. Through illustrations and videos, problem-oriented design examples are given to identify problems, define problems, make plans, and test. In the process of participating in the activity, parents and teachers can update their concept of aesthetic education in The Times.     1.Project background The vision of 2023 Beijing International Children's Design Week is completed by the design service team of STOYARD (Beijing Xicheng Interactive Technology). The overall design inspiration and design elements revolve around the theme of design week "Small design Dreamers". Based on the theme of this design week, children can discover the motivation of creation in real life, and integrate aesthetic experience and life experience. Cultivate positive values that care about society. Therefore, in the context of Beijing International Children's Design Week, STOYARD design team extracted the elements of innocence, creativity and brilliance from the many information related to children. The overall visual presentation is colorful, light and free.    2.Creativity without limits We added the digital concept to the traditional plane vision, and three-dimensional rendering of the abbreviated lowercase "bcdw" letters made the font more full and three-dimensional in material and shape, close to balloons and clouds, and the whole presented a feeling of lightness and agility. These fonts can show different effects by changing the arrangement position, can be independent individuals, can also be gathered into a group, full of uncertainty, scalability is very strong.     3.inspiration Light clouds, clear blue sky, green grass, occasionally floating balloons, gorgeous flowers and so on, these elements can be seen everywhere, can easily remind people of childhood, and this beauty can cross borders and time barriers, linking people with dreams in their hearts. During the creation process, the designers of the team went to schools and playgrounds, also read many best-selling children's picture books, collected a lot of information about "dreams" from children, and selected the most frequent and representative elements: "Flying", "freedom", "colorful", so the designer finally chose the collision of balloons, intended to present a smart upward childlike world, in response to the theme of "dreamers".     4.Memory collection In the printing application part, the design team pays more attention to the portable supplies needed for participating in the activity, such as cards, bracelets, picture albums, umbrellas and storage bags, etc. These materials are cleverly integrated with the design elements, have a high appearance level, and are practical, can be recycled and collected as a souvenir. Every time you open it, you will revisit a magical journey, watching beautiful colors and clever graphics dance together in the picture, and the excitement hidden in the memory will be awakened again, which is not the meaning of growth and imagination.  A sense of lightness and freedom runs through the visual design from beginning to end, spreading in every detail. With unlimited imagination, STOYARD design team makes children's dreams fly to the stars with the help of clouds and balloons. 