# COSCO·中远海特 / 集装箱生态体系综合服务商 - ID: 370 - URL: https://www.stoyard.com/works/370 - English URL: https://www.stoyard.com/en/works/370 - Year: 2022 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20230114/cjjygua3xg6.jpg - Categories: 上市公司, APP/小程序解决方案, 软件设计解决方案, 软件服务 - English Categories: Listed Company, APP Programs Design Solution, Software Design Solution, Software Services - Author: STOYARD - English Author: STOYARD - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 我们参与设计了COSCO·中远海特 全新的业务系统，涉及到用户体验，产品原型，用户界面的服务内容，输出了完整的设计规范与组件手册。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230307/fqagy1tc1v4.mp4) 1.项目背景 COSCO·中远海特是中国的一家国际航运公司，总部位于上海。公司主要从事集装箱航运、散货航运、油品运输等业务。COSCO·中远海特在全球范围内拥有超过300个航线，覆盖了全球100多个国家和地区的主要港口，是世界上最大的航运公司之一。公司拥有超过500艘船舶，总吨位近2000万吨，是全球最大的集装箱运输公司之一。 除了航运业务外，COSCO·中远海特还涉足港口设施、船舶租赁、船舶维修等相关产业。公司还积极推动数字化转型，引入了人工智能、物联网等技术来提高运输效率和客户体验。 作为中国的重要海运企业，COSCO·中远海特已经成为中国的国际化战略的重要载体之一，为中国经济的发展做出了重要贡献。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230307/g7dwgx5335q.mp4) 2.业务系统的核心是构建价值网络 一个高效的业务系统需要根据企业的定位识别相关的活动并将其整合为一个系统，然后再根据企业的资源能力分配利益相关者的角色，确定与企业相关价值链活动的关系和结构。 围绕企业定位所建立起来的这样一个内外部各方相互合作的业务系统将形成一个价值网络，该价值网络明确了客户、供应商和其他合作伙伴在影响企业通过商业模式而获得价值的过程中所扮演的角色。所以业务系统的建立关键在于对行业周边环境和相互作用的经济主体的通盘分析。 基于此，我们在设计过程中收集了大量的用户反馈信息，如何让用户在系统中快速准确地获得信息、传达内容、处理业务，是我们思考的核心问题。      3.业务系统都有哪些具体内容 在设计搭建业务系统前期，我们必须对COSCO的业务需求进行分析，这是不可或缺的一个步骤。首先要了解现有业务流程和需求，与相关部门沟通，确定升级后的业务需求和目标。 其次，用户体验设计，关注用户的需求和使用习惯，设计用户友好的界面和交互，提升用户体验。 正式开始设计后要做的便是数据模型设计，分析和设计数据库结构，确保数据的一致性、完整性和安全性。这是业务系统的骨架，必须逻辑严谨合理。 有了前期充分的准备工作，在系统架构设计、功能模块设计、技术选型和集成阶段一切便水到渠成。我们将COSCO的流通信息、航线、客户资源、工作流程等各项数据通过图表、表格等方式展示出来，让信息一目了然。  我们也做了适配于手机端的界面和交互页面，并且，在视觉呈现上，为了减轻数据带来的视觉压力，我们也设计了一套icon来辅助信息分类。 我们希望从视觉层面与功能层面，都能保证用户能在各个场景下轻松简洁地操作此系统，快速获得信息，高效处理业务。   我们也做了一系列UX交互内容设计，对用户的使用轨迹进行模拟，从而得出结论，经过测试、修改，提出更优化的流程，引导用户更便捷地获取信息，处理工作。 业务系统是一个庞大的网络，涉及到大量数据和重要信息，所以，做到使用流畅的同时，我们必要考虑“安全”因素。我们需要保证系统的安全需求，设计安全策略和措施，保护系统和数据的安全性。 当所有的版块内容均已完成后，我们也考虑到了系统得可持续性，设计高性能和可扩展的架构。   我们在界面视觉设计上选择简洁明了的风格，避免过多的装饰和不必要的元素，给用户视觉带来困扰，颜色得运用也以与航运有关的蓝色、绿色为主，突出清爽、严谨的特点，也与企业定位相符合。     ## English Content ### Introduction We participated in the design of a new business system of COSCO· Zhongyuan Haite, involving user experience, product prototype, user interface service content, and output a complete design specification and component manual. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230307/fqagy1tc1v4.mp4) 1. Project background COSCO is an international shipping company based in China, headquartered in Shanghai. The company is mainly engaged in container shipping, bulk shipping, oil transportation and other businesses. COSCO is one of the world's largest shipping companies with more than 300 routes worldwide, covering major ports in more than 100 countries and regions around the world. With more than 500 vessels and a gross tonnage of nearly 20 million tons, the company is one of the largest container shipping companies in the world. In addition to shipping business, COSCO is also involved in port facilities, ship chartering, ship repair and other related industries. The company is also actively promoting digital transformation, introducing technologies such as artificial intelligence and the Internet of Things to improve transportation efficiency and customer experience. As an important shipping enterprise in China, COSCO Haite has become one of the important carriers of China's internationalization strategy and has made important contributions to the development of China's economy. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230307/g7dwgx5335q.mp4) 2. The core of business system is to build value network An efficient business system needs to identify the relevant activities and integrate them into a system according to the positioning of the enterprise, and then assign the roles of stakeholders according to the resource capacity of the enterprise, and determine the relationship and structure of the value chain activities related to the enterprise. Such a business system of internal and external cooperation built around the enterprise positioning will form a value network that defines the role of customers, suppliers, and other partners in influencing the value that the enterprise derives from the business model. Therefore, the key to the establishment of business system lies in the overall analysis of the surrounding environment of the industry and the interacting economic entities. Based on this, we have collected a lot of feedback information from users in the design process. How to let users get information, convey content and deal with business quickly and accurately in the system is the core issue of our thinking.      3. What are the specific contents of the business system In the early stage of designing and building the business system, we must analyze the business requirements of COSCO, which is an indispensable step. First of all, it is necessary to understand the existing business processes and requirements, communicate with relevant departments, and determine the business needs and objectives after the upgrade. Secondly, user experience design focuses on the needs and habits of users, and designs user-friendly interfaces and interactions to enhance user experience. After the formal design, we should design the data model, analyze and design the database structure, and ensure the consistency, integrity and security of the data. This is the backbone of the business system and must be logical and logical. With sufficient preparatory work in the early stage, everything will come naturally in the system architecture design, function module design, technology selection and integration stage. We display COSCO circulation information, routes, customer resources, work flow and other data through charts and tables, so that the information is clear all the way.  We have also made the interface and interactive page adapted to the mobile terminal. In terms of visual presentation, in order to reduce the visual pressure brought by data, we have also designed a set of ICONS to assist information classification. We hope that from the visual level and the functional level, we can ensure that users can easily and concisely operate this system in various scenarios, obtain information quickly, and deal with business efficiently.   We have also done a series of UX interactive content designs to simulate the user's usage trajectory, so as to draw a conclusion and propose a more optimized process after optimization to guide users to obtain information and handle work more conveniently. The business system is a huge network, involving a lot of data and important information, so, to achieve smooth use of the same time, we must consider the "security" factor. We need to ensure the security requirements of the system, design security policies and measures to protect the security of the system and data. When all the sections are completed, we also consider the sustainability of the system, designing a high-performance and scalable architecture.   In the visual design of the interface, we choose a simple and clear style to avoid too much decoration and unnecessary elements, which will cause trouble to the user's vision. The color should be mainly used in blue and green related to shipping, highlighting the characteristics of refreshing and rigorous, and also in line with the positioning of the enterprise.    