# 益丰大药房 / 上市连锁药房 - ID: 360 - URL: https://www.stoyard.com/works/360 - English URL: https://www.stoyard.com/en/works/360 - Year: 2020 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20230320/nghefi8dkln.jpg - Categories: 大型品牌官网定制, 医疗仪器，医药健康 - English Categories: Office Website SOLUTION, Biotech,Healthcare - Author: STOYARD - English Author: STOYARD - Editor: STOYARD BEIJING - External Link: http://www.yfdyf.cn/ ## 中文主体 ### 项目简介 益丰大药房是全国大型药品零售连锁企业（中国沪市主板上市连锁药房），专注医药零售行业21载， 市值稳居国内上市连锁药店前列/中国上市公司500强。2020年初，我们与益丰大药房一同讨论了集团官网的设计和建设方案。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230516/ekdb1lf9jxj.mp4) 1.企业背景 益丰大药房是国内首家在沪市上市交易的药品零售企业，于2001年6月创立。 二十几年来，始终保持同行业领先地位，通过流程优化和信息化、智能化，打造高效敏捷的数字化运营体系；通过持续的经营模式创新，实现医药新零售战略升级，这些与时俱进的战略布局，为企业带来无限生机。 此次，我们帮助益丰大药房集团做了数字化咨询，对网站技术框架与界面设计风格做了初步规划与设想。  2.突出企业优势 制定方案之前，我们先对企业与行业发展做了调研，了解到益丰大药房官网的这次升级，是在“健康中国”的大背景下进行的重大调整。 所以，官网不但要对品牌本身做出更强有力的诠释，还要通过官网打通企业、门店、用户等整个供应链的窗口，从而获得企业所需的运营数据，并且达到传播企业形象、吸引用户关注的目的。 基于此，我们希望网站最终呈现出强大、友爱、专业、安全的面貌，在同行业中展现出绝对优势。  3.网站设计呼应企业理念 企业原本的主色调是以绿色为主，浅绿、中绿与深绿相融合浑然而成，寓意益丰人追求生命与自然的和谐统一，立志让国人更健康、更美丽。所以，官方网站也应该很好地呼应企业的主色调，将企业核心的理念通过色彩的语言和温度传递给用户。 首页的首屏使用全屏背景图和视频动画如今已经成为⼀种趋势，这样的网页设计风格备受各大品牌的欢迎，视觉上简约大方，更具观赏性，也更容易传递品牌信息。  导航栏是网站所有信息的入口，所以，梳理信息层级也是重要工作，我们最终呈现给用户的信息必须是精准、简洁、清晰的。不能让用户在看到导航栏的列表时就感觉到迷茫和无措，花费太多时间用来查找信息。 基于益丰大药房已经拥有的庞大客户群，我们也对网站的功能搭建提出建议，对在线反馈功能进行优化。 这样一来，企业内部就可以通过用户搜索的内容对网站数据进行分析，可以轻松收集到用户的需求，对企业运营进行调整，并能对官网进行迭代优化，这是⼀个可持续的过程。   4.提取网站关键词 益丰大药房的官网内容分为几大板块，核心内容便是企业的几大优势，包括企业自身实力、药品安全、线下门店覆盖范围广泛、专业服务等。 我们通过内容梳理和关键信息提炼，将这些核心信息布局在用户视觉最先触达的中心位置。我们通过大量的数据与精准的文字描述加深用户印象，希望用户在搜索浏览网站后，能眼前一亮，重新定义对益丰大药房的认知。 所有PC端与移动用户端的内容细节思考与交互设计都是为了传达网站内容所具备的海量、高速、多样、真实的特点。  5.为企业赋能 大数据作为一种可以在健康医疗领域发挥重要作用的技术应用，在“健康中国”的背景下被赋予更加具有健康战略意义的理解。 我们希望此次的方案策划能真正地为企业赋能，甚至能为企业的数字化发展提供启发。在供应链向数字化、智能化、绿色化发展的进程中，线上线下融合更为流畅，能衍生更多的服务场景和服务需求。 ## English Content ### Introduction Yi feng is the national large pharmacy pharmaceutical retail chain enterprises (China Shanghai main board listed chain pharmacies), 21 years, focus on pharmaceutical retail industry has a market value of domestic pharmaceutical chain stores listed front/top 500 listed companies in China.At the beginning of 2020, we discussed with yi feng pharmacy group website design and construction scheme. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230516/ekdb1lf9jxj.mp4) 1. Corporate background Yifeng Pharmacy, founded in June 2001, is the first pharmaceutical retailer in China to be listed in Shanghai. For more than 20 years, the company has always maintained a leading position in the industry, and created an efficient and agile digital operation system through process optimization, informatization and intelligence. Through continuous business model innovation, pharmaceutical new retail strategy upgrading, these strategic layout with The Times, bring infinite vitality to the enterprise. This time, we helped Yifeng Pharmacy Group to do digital consulting, and made preliminary planning and assumption for the technical framework and interface design style of the website.  2. Highlight the advantages of enterprises Before making the plan, we first did a survey on the development of the enterprise and the industry, and learned that the upgrade of the official website of Yifeng Pharmacy is a major adjustment under the background of "Healthy China". Therefore, the official website should not only make a more powerful interpretation of the brand itself, but also open up the window of the entire supply chain including enterprises, stores and users through the official website, so as to obtain the operation data needed by enterprises, and achieve the purpose of spreading the corporate image and attracting users' attention. Based on this, we hope that the website will eventually present a strong, friendly, professional and safe appearance, showing absolute advantages in the industry.  3. The website design echoes the corporate philosophy The original main color of the enterprise is green, light green, green and dark green integration, meaning Yifeng people pursue the harmony and unity of life and nature, determined to make people healthier, more beautiful. Therefore, the official website should also well echo the main tone of the enterprise, the core concept of the enterprise through the color language and temperature to the user. It has become a trend to use full-screen background picture and video animation on the first screen of the home page. This style of web design is welcomed by major brands. Visually simple and generous, more enjoyable, and easier to convey brand information.  The navigation bar is the entrance to all the information on the website, so it is also important to sort out the level of information. The information we present to the user must be precise, concise and clear. Users should not feel lost and confused when they see a list in the navigation bar and spend too much time looking for information. Based on the huge customer base that Yifeng Pharmacy already has, we also put forward suggestions on the function construction of the website and optimize the online feedback function. In this way, the internal enterprise can analyze the website data through the content searched by users, can easily collect the needs of users, adjust the enterprise operation, and can carry out iterative optimization of the official website, which is a sustainable process.   4. Extract website keywords The website of Yifeng Pharmacy is divided into several sections. The core content is several advantages of the enterprise, including its own strength, drug safety, wide coverage of offline stores, professional services and so on. Through content sorting and key information extraction, we arrange these core information in the central position that users can reach first. We use a large number of data and precise text description to deepen the impression of users. We hope that users will be brightening up and redefine their cognition of Yifeng Pharmacy after searching and browsing the website. All of the detailed thinking and interaction design is to convey the massive, high-speed, diverse, real features of the website content.  5. Empower your business As a technology application that can play an important role in the field of health care, big data is endowed with a more strategic understanding of health in the context of "healthy China". We hope that this program planning can truly empower enterprises and even provide inspiration for their digital development. In the process of digital, intelligent and green development of the supply chain, the integration of online and offline is more smooth, and more service scenarios and service demands can be derived.