# 艾柯医疗 / 神经介入医疗科技企业 - ID: 359 - URL: https://www.stoyard.com/works/359 - English URL: https://www.stoyard.com/en/works/359 - Year: 2025 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20230107/m0ikm4fbd4k.jpg - Float Image: https://static.glabcms.stoyard.com/stoyard/project/float/20230107/wunc26s59r.png - Categories: 中小型企业网站方案, 平面设计服务, 先进制造, 视频、动态图形、动画设计, 医疗仪器，医药健康 - English Categories: Products Marketing Website, Communication Materials Design, Advanced Manufacturing, Motion Graphics, Biotech,Healthcare - Author: STOYARD - English Author: STOYARD - Publish: 2022-12-19 - Editor: STOYARD BEIJING - External Link: https://www.accumedical.com/ ## 中文主体 ### 项目简介 艾柯医疗成立于2017年，是一家医疗科技公司。致力于开发创新的医疗器械并用于解决临床中面临的挑战，现在正根据全球临床需要开发一系列神经介入器械，在美国加州设有研发和国际运营中心，在中国北京设有生产和管理运营中心。 作为一家神经介入领域医疗器械公司，艾柯医疗现已布局了出血性脑卒中治疗产品、缺血性脑卒中治疗产品，以及通路辅助类产品三大产品线。目前，艾柯医疗的Cosine远端通路导管和Sine微导管两款产品已获得NMPA批准。    1.背景故事 近几年，由于庞大的患病人群及较高的致死率，脑卒中等脑血管疾病越来越受到重视，随之而来的健康意识觉醒，使得神经介入领域备受关注。 市场空间大、增长速度快、上游技术驱动及国家支持等条件下，我国神经介入医疗器械市场迅速扩容，预计从2019年至2030年的年复合增长率可达20.2%，神经介入有极大可能性复制冠脉支架的国产替代之路。 因此，投资市场普遍认为：“市场与营销对应的是短兵相接的肉搏战，解决的是生存问题，而创新才是解决长远发展问题的关键。”    经过项目前期的行业分析以及产品调研，我们了解到医疗器械整个行业充满活力，但也时刻面临挑战。为了应对未来同质化竞争，企业的产品质量和服务水平、国际化研发团队、以及创新能力将成为全球竞争形势下的有力保障。 基于此，作为艾柯医疗企业的品牌顾问，在为艾柯搭建官方网站并设计品牌VI的过程中，我们的整体设计理念将着重关注“产品本身”，我们希望通过强化产品细节，最大限度地凸显品牌调性和企业创新技术实力。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20221220/ak5uiwqra1.mp4) 2.设计理念 网站的整体调性是简约克制的，偏向理性，符合医疗领域的科技感和专注性。我们在网站的细节处设计了微交互，让用户在浏览网站的过程中获得良好的体验。 为了更好的表达产品的特性，我们在渲染视频之外，还加入了360°实时模型展示的功能，全方位展示产品的外观，因加入美学元素，产品最后的视觉效果不但保留了高精密性，还展示出精湛的工艺美学。 从视觉层与体验层，提高了网站的可读性与可传播性。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20221220/tjl3mw2fk69.mp4) 我们还定制了虚拟展厅的设计来实现沉浸式视觉体验。画面「材质」上，我们运用了3D模型、微动态结合品牌色彩来强化艾柯医疗安全、高品质、强创意的风格记忆。 点击产品便可触发下一步动作，进入产品详情页面。针对每一个产品，我们都渲染了风格鲜明的动效视频，放大产品细节，让用户能在最短时间内记住产品信息。 产品视频下方，是以卡片形式呈现的产品亮点和细节图，这种排版方式折叠了大部分数据，避免大量专业数据信息给用户带来的视觉压力和枯燥感。   为了将医学、病理学以及产品性能等相关信息有效地传递给用户，我们通过三维渲染的方式将一些晦涩、不具美感的科普内容转化成系统性的、具有独特品牌风格的图像。 我们希望最终能形成一套完整的品牌视觉语言体系，写入品牌DNA中。   基于PC端的内容，我们进行了多尺寸的移动端适配设计，方便用户更便捷的查看内容。      3.品牌VI产出 除了官网搭建外，我们还为艾柯医疗品牌的线下宣传活动设计了一系列的平面品牌物料，包括产品手册、品牌LOGO、宣传海报、PPT模板、发布会邀请函、宣传单、易拉宝、名片等。 我们从产品中提取品牌元素，结合美学、科技营造出可复用的、有调性的品牌场景，让品牌更具传播力和感染力。     我们为艾柯医疗的logo以及发布会设计了一系列关于动画视频，用动态的方式将科技与美学完美融合，加强视觉冲击力。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230106/ijyg247az5.mp4) 发布会主视觉动效是以科幻为基调，画面元素则是为呼应主题中的涌动、灵动等特性而设计的。 在一片寂静幽深的蓝色领域，一组圆片缓缓上升，他们在神秘的光影中变化，像血液中的细胞，也像机械中的分子组件。通过色彩与动感营造出一个科技幻境。  我们为品牌设计了线下展厅，整个展厅以半包裹的玻璃盒子呈现，通透简洁，与产品定位契合。展厅展台主要放置产品视频、模型和手册等。方便访客更方便的获取品牌信息。  4.愿景 我们希望最终为客户做的不仅仅是一个网站、几个海报而已，而是提供一个新颖的解决方案。为此，我们在网站以及视觉设计中呈现产品的精密制造、科普疾病与术式，阐述企业团队的卓越愿景。 我们希望通过设计驱动价值，帮助企业获得竞争优势，塑造成功的品牌形象。 ## English Content ### Introduction Founded in 2017, Eco Healthcare is a medical technology company. Committed to the development of innovative medical devices and used to solve clinical challenges, it is now developing a series of neurointerventional devices according to the global clinical needs, with a research and development and international operation center in California, USA, and a manufacturing and management operation center in Beijing, China. As a medical device company in the field of neurointervention, Eco Medical has now laid out three product lines: hemorrhagic stroke treatment products, ischemic stroke treatment products, and pathway assistance products. At present, two products from Eco Medical, Cosine distal access catheter and Sine microcatheter, have been approved by the NMPA.    1. The back story In recent years, due to the large number of patients and high fatality rate, cerebrovascular diseases such as stroke have attracted more and more attention, and the subsequent awakening of health awareness has made the field of neurological intervention concerned. Under such conditions as large market space, fast growth rate, upstream technology drive and national support, China's market for neurointerventional medical devices will expand rapidly, with an estimated compound annual growth rate of 20.2% from 2019 to 2030. Neurointerventional devices have a great possibility to replicate the domestic alternative path of coronary stent. Therefore, it is generally believed in the investment market that "marketing and marketing correspond to hand-to-hand combat, which solves the problem of survival, while innovation is the key to solve the problem of long-term development."    Through the industry analysis and product research in the early stage of the project, we learned that the entire medical device industry is full of vitality, but it also faces challenges all the time. In order to cope with future homogeneous competition, industry-leading product and service level, international R&D team, and innovation ability will become a strong guarantee under the global competitive situation. Based on this, as the brand consultant of Eco Medical enterprise, We set up the official website for Eco and designed brand VI. The overall design concept focuses on the "product" itself. By strengthening product details, we hope to maximize the brand tone and enterprise innovation technology strength. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20221220/ak5uiwqra1.mp4) 2. Design concept The overall tone of the website is simple and restrained, biased to rationality, in line with the scientific sense and focus of the medical field. We design micro-interaction in the details of the site, so that users can get a good experience in the process of browsing the site. In order to better express the characteristics of the product, we also added the function of 360° real-time model display in addition to the rendering video, showing the appearance of the product in an all-round way. Due to the addition of aesthetic elements, the final visual effect of the product not only retains high precision, but also shows the exquisite process aesthetics. From the visual layer and experience layer, improve the readability of the website and spread. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20221220/tjl3mw2fk69.mp4) In the opening image of the official website, we adopt the design of virtual exhibition hall to achieve immersive visual experience. In the picture "material", we used 3D models, micro-dynamics and brand colors to strengthen Eco Medical's safe, high-quality and creative style memory. Click on the product to trigger the next action and enter the product details page. For each product, we have rendered action-action videos with distinctive style, enlarging the product details, so that users can remember the product information in the shortest time. Below the product video, the highlights and details of the product are presented in the form of cards, which folds most of the data to avoid the visual pressure and boredom brought by a large amount of professional data information.   In order to effectively deliver information related to medicine, pathology and product performance to users, we transform some obscure and unaesthetic popular science content into systematic and unique brand style images through three-dimensional rendering. We hope to eventually form a complete set of brand visual language system, written into the brand DNA.   Based on the content of PC, we have carried out multi-size adaptation design of mobile terminal, so that users can view the content more conveniently.      In addition to the establishment of the official website, we also designed a series of graphic materials for the offline publicity activities of Eco Medical brand, including product manual, brand LOGO, publicity poster, main vision of the conference, invitation letter, leaflets, roll up, business cards, etc. We extract brand elements from products, combine aesthetics and science and technology to create reusable, toned brand scenes, so that the brand is more contagious and appealing.     We designed a series of animated videos for Eco Medical's logo and press conference, which perfectly integrated technology and aesthetics in a dynamic way to enhance visual impact. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20230106/ijyg247az5.mp4) We designed a series of animated videos about logo, copywriting and press conference for Eco Medical's press conference, which perfectly integrated technology and aesthetics to enhance visual impact. The main visual effect of the conference is science fiction as the keynote, and the picture elements are designed to echo the surging, clever and other characteristics of the theme. In the dark blue of silence, a set of discs rose slowly, shifting in mysterious light and shadow, like cells in blood or molecular components in machinery. Create a technological fantasy through color and movement.  We designed the offline exhibition hall for the brand. The whole exhibition hall is presented in a half-wrapped glass box, which is transparent and simple, and fits the product positioning. The exhibition booth mainly places product videos, models and manuals. Convenient visitors more convenient access to brand information.  4.Vision We hope to eventually provide customers with more than just a website, a few posters, but a novel solution. To this end, we present the precision manufacturing of products, popular science diseases and techniques in the website and visual design, to elaborate the outstanding vision of the enterprise team. We hope to help enterprises gain competitive advantage and build a successful brand image by driving value through design.