# 方正字库·方正字加社区 / 塑造全新的中国字体设计社区 - ID: 350 - URL: https://www.stoyard.com/works/350 - English URL: https://www.stoyard.com/en/works/350 - Year: 2020 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20221128/odk0o2cznt.jpg - Categories: 上市公司, 互联网产品 - English Categories: Listed Company, Internet Products - Author: STOYARD - English Author: STOYARD - Publish: 2022-04-27 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 2019年，我们完成了方正字加字体工具软件的设计，这款软件是为设计师打造的字体获取工具、字体使用工具、字体管理工具。我们希望用好字体帮助企业传递商业及文化价值，让商业变得美而简单。至2022年，这款字体软件已经被广泛应用且市场反响良好。 为了能搭建完善的方正字库生态圈，在品牌官网、字体软件之外，我们又对方正字库“字+”字体交流分享社区进行了细致策划。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250108/ioi5ss2zkqg.mp4)  我们的设计目标是打造一系列全新体验的围绕方正品牌展开的中国设计社区和设计工具，以设计师群体为中心，发展稳定活跃的用户群体，扩大品牌的影响力。 在网站结构设计上，我们将字库与社区的互通做到最大化，相互进行引流。    “透过字体给读者更多关爱”，这是方正字库向用户传达的最为真挚的人文关怀，所以我们在设计时我们也将这一情感元素融入视觉创意中，我们选择了一抹温暖的橘色调作为登陆\注册页面的背景色，搭配上经典的方正字体，在用户进入网站的瞬间，就能感觉到明朗与愉悦。  我们规范了用色与字体，以橘色为主调、青色为副色，再搭配部分中性灰，整体视觉风格是轻快、生动的。                   ## English Content ### Introduction In 2019, we completed the design of Fangzheng plus font tool software, which is a font acquisition tool, font use tool, and font management tool for designers. We hope to use good fonts to help companies convey business and cultural values, and make business beautiful and simple. By 2022, this font software has been widely used and the market has responded well. In order to build a perfect Founder font ecosystem, in addition to the brand official website and font software, we have also carefully planned the Fangzheng font exchange and sharing community of "Zi+". [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20250108/ioi5ss2zkqg.mp4)  Our design goal is to create a series of brand-new Chinese design communities and design tools around the Founder brand, centering on the designer group, developing a stable and active user group, and expanding the brand's influence. In terms of website structure design, we maximize the communication between the font library and the community, and conduct mutual drainage.    "Give readers more care through fonts", this is the most sincere humanistic care that Founder Fonts conveys to users, so we also incorporate this emotional element into the visual creativity when designing, we chose a warm orange tone As the background color of the login/registration page, with the classic Founder font, users can feel bright and happy the moment they enter the website.  We standardized the use of colors and fonts, with orange as the main tone, cyan as the secondary color, and some neutral grays. The overall visual style is light and vivid.                  