# 老虎证券 / 创新金融理财平台的澳洲业务官网 - ID: 340 - URL: https://www.stoyard.com/works/340 - English URL: https://www.stoyard.com/en/works/340 - Year: 2022 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20220314/jbv38rek82.png - Categories: 上市公司, 中小型企业网站方案, 视频、动态图形、动画设计, 金融 - English Categories: Listed Company, Products Marketing Website, Motion Graphics, Finance - Author: 葛熙呈 - English Author: Xicheng Ge - Editor: STOYARD SHANGHAI - External Link: https://www.tigerbrokers.com.au ## 中文主体 ### 项目简介 老虎证券是一家在纳斯达克上市的全球公司 (TIGR)，为超过 900 万注册用户和近 200 万账户持有人提供进入全球股票市场的机会。自 2014 年成立以来，该公司已成为千禧一代和 Z 世代增长最快的在线经纪商。我们为其重新设计了澳洲官网。  老虎证券成立于2014年，是一家专注美港股的互联网券商。创始人兼CEO巫天华清华计算机本硕毕业，是前网易有道搜索技术负责人。老虎证券已获得小米科技、真格基金、险峰长青、景林投资等知名投资机构的投资。 依托互联网优势，老虎证券提供覆盖美股、港股、A股（沪港通）的证券业务，通过老虎证券自主研发的移动和电脑客户端软件——老虎股票，用1个账户、1笔钱玩转全球资本市场，并享受超低佣金的交易服务。 2019年3月20日，老虎证券（NASDAQ：TIGR）成功登陆纳斯达克。  老虎证券业务覆盖美国、香港等主流证券市场，一个账户，可以实现白天炒A股、港股，晚上玩美股。其秉承：“诚信合规、高效透明”的经营理念，致力于为深受互联网文化熏陶的中青年投资者提供一个安全、高效、便捷的全球化资产配置平台。  在对企业发展历程和理念进行深入了解后，我们对网站框架和视觉有了初步的设想，我们希望老虎证券的澳洲官网成为一个与其他金融类产品完全不同的数字平台。 于是我们在视觉层做足了功课，我们摈弃了传统的金融、科技类产品的蓝、黑、灰等理性色彩，而是选择以企业logo中的黄色做为主色调，辅以中式留白，再加上一部分黑、灰调色，形成整体的色彩结构。令人惊喜的是，这种大胆的用色完全没有显露出浮夸单薄，而是呈现出活力、明快、激动人心的效果。  我们为官网设计了一套ICON，希望通过ICON来丰富内容细节。这些小元素代替了繁琐的文字，可以进行更加准确简单的信息表述，一些难以叙述的内容，通过ICON来表达内容会更加清晰生动。 我们在ICON的设计中对图形进行了渐变透明的处理，在视觉上会显得更为轻盈剔透，我们希望老虎证券官网最终给人的印象是脱离传统金融产品带给人的沉重、紧张，而是令人耳目一新，以年轻、轻松的姿态呈现在用户面前。而且这种设计方式在内涵上也呼应了企业“高效透明”的经营理念。    基于产品的金融特性，数字是极为重要的符号，金额、百分比等都是需要突出呈现的内容。 我们选择用卡片的形式，将不同的数字内容进行整合展示，避免大量密集数字带来视觉负担，我们希望用户的目光更为聚焦，浏览体验更为轻松。    我们在官网的设计中其实没有太多酷炫的动态，只是在首页顶部Banner以及底部设计了一个小幅跃动的手机，顶部手机屏上滚动展示股市行情，底部手机屏则展示用户登陆网站后的一系列基本操作。 我们希望官网给人的感觉是清爽简洁、明快而流畅的，最终的成果能最大程度地满足用户的视觉以及使用体验，能为品牌赋能，为网站提升用户留存率与转化率。  ## English Content ### Introduction Tiger Brokers is a NASDAQ listed global company (TIGR) providing over 9 million registered users and nearly 2 million account holders with access to the world’s stock markets. Since our inception in 2014, the company has become the fastest growing online broker for millennials and Gen Z. We have redesigned the official Australian website for it.  Tiger Securities, established in 2014, is an Internet brokerage focusing on US and Hong Kong stocks. Founder and CEO Wu Tianhua graduated from Tsinghua Computer with a bachelor’s and master’s degree and is the former head of NetEase Youdao search technology. Tiger Securities has received investment from well-known investment institutions such as Xiaomi Technology, ZhenFund, Xianfeng Evergreen, and Jinglin Investment. Relying on the advantages of the Internet, Tiger Securities provides securities business covering US stocks, Hong Kong stocks, and A shares (Shanghai-Hong Kong Stock Connect). Through the mobile and computer client software independently developed by Tiger Securities - Tiger Stock, you can play with one account and one sum of money. Global capital market, and enjoy ultra-low commission trading services. On March 20, 2019, Tiger Securities (NASDAQ: TIGR) successfully landed on NASDAQ. Tiger Securities, established in 2014, is an Internet brokerage focusing on US and Hong Kong stocks. Founder and CEO Wu Tianhua graduated from Tsinghua Computer with a bachelor’s and master’s degree and is the former head of NetEase Youdao search technology. Tiger Securities has received investment from well-known investment institutions such as Xiaomi Technology, ZhenFund, Xianfeng Evergreen, and Jinglin Investment. Relying on the advantages of the Internet, Tiger Securities provides securities business covering US stocks, Hong Kong stocks, and A shares (Shanghai-Hong Kong Stock Connect). Through the mobile and computer client software independently developed by Tiger Securities - Tiger Stock, you can play with one account and one sum of money. Global capital market, and enjoy ultra-low commission trading services. On March 20, 2019, Tiger Securities (NASDAQ: TIGR) successfully landed on NASDAQ.  Tiger Securities' business covers mainstream securities markets such as the United States and Hong Kong. With one account, you can invest in A-shares and Hong Kong stocks during the day and play US stocks at night. It adheres to the business philosophy of "integrity, compliance, efficiency and transparency", and is committed to providing a safe, efficient and convenient global asset allocation platform for young and middle-aged investors deeply influenced by Internet culture.  After an in-depth understanding of the company's development process and philosophy, we have a preliminary vision for the website framework and vision. We hope that Tiger Brokers' Australian official website will become a digital platform that is completely different from other financial products. So we have done enough homework on the visual layer. We have abandoned the traditional blue, black, gray and other rational colors of financial and technological products, but chose to use the yellow in the corporate logo as the main color, supplemented by a large area of white space. , plus a part of black and gray tones to form an overall color structure. Surprisingly, this bold use of color does not appear to be exaggerated and flimsy at all, but presents a dynamic, bright and exciting effect.  We designed a set of ICON for the official website, hoping to enrich the content details through ICON. These small elements replace the cumbersome text, and can express more accurate and simple information. Some difficult-to-narrate content will be more clear and vivid when expressed through ICON. In the design of ICON, we have carried out gradient and transparent processing on the graphics, which will appear lighter and more transparent visually. We hope that the official website of Tiger Securities will finally give the impression that it is free from the heaviness and tension brought by traditional financial products, but It is refreshing and presented to the user with a youthful and relaxed attitude. Moreover, this design method also echoes the business philosophy of "efficient and transparent" of the company in terms of connotation. We designed a set of ICON for the official website, hoping to enrich the content details through ICON. These small elements replace the cumbersome text, and can express more accurate and simple information. Some difficult-to-narrate content will be more clear and vivid when expressed through ICON. In the design of ICON, we have carried out gradient and transparent processing on the graphics, which will appear lighter and more transparent visually. We hope that the official website of Tiger Securities will finally give the impression that it is free from the heaviness and tension brought by traditional financial products, but It is refreshing and presented to the user with a youthful and relaxed attitude. Moreover, this design method also echoes the business philosophy of "efficient and transparent" of the company in terms of connotation.    Based on the financial characteristics of the product, numbers are extremely important symbols, and amounts, percentages, etc. are all content that needs to be highlighted. We choose to use the form of cards to integrate and display different digital content to avoid the visual burden caused by a large number of dense numbers. We hope that the user's eyes will be more focused and the browsing experience will be easier.    We don’t actually have too many cool dynamics in the design of the official website. We just designed a slightly jumping mobile phone on the top banner and bottom of the home page. The top display scrolls to display the stock market, and the bottom display shows the user after logging in to the website. a series of basic operations. We hope that the official website will feel fresh, concise, bright and smooth, and the final result can satisfy the user's visual and user experience to the greatest extent, empower the brand, and improve the user retention rate and conversion rate for the website. In fact, we don't have too many cool dynamics in the design of the official website. We just design a small mobile phone at the top Banner and the bottom of the home page. The top mobile screen displays the scrolling stock market, and the bottom mobile screen displays a series of basic operations after the user lands on the website. We hope that the official website gives people a feeling of clean, simple, bright and smooth, the final result can maximize the user's vision and user experience, can empower the brand, for the website to improve user retention and conversion rate. 