# 利和味道 / 将味道数据化的食品产业链品牌 - ID: 314 - URL: https://www.stoyard.com/works/314 - English URL: https://www.stoyard.com/en/works/314 - Year: 2021 - Cover: https://static.glabcms.stoyard.com/stoyard/project/cover/20221122/lkhf7yn39sb.jpg - Categories: 标志设计, 平面设计服务, 细分行业头部, 食品饮料 - English Categories: Logotype, Communication Materials Design, Leading companies in the industry, Food & Drink - Author: 葛熙呈 - English Author: Xicheng Ge - Editor: 英图 ## 中文主体 ### 项目简介 利和味道，成立于2010年7月，是以产品为核心的产业链级别食品科技公司。公司以超临界萃取技术为基础，依托味道标准化的研发，成为中餐标准化味道解决方案的优质供应商。经过十年的发展，公司在青岛、陇南、重庆分别建立了天然提取物萃取、调味料生产、调理品加工、原料精选等4家生产工厂。 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241220/cvtww6sebnd.mp4)  利和味道品牌升级3.0，英文名正式更改为LIHOO‘S 2021启用至今       36氪首发丨「利和味道」完成D轮融资，业务连续三年翻倍增长 2022-07-20 18:44 从调味品到预制菜，做味道的延伸。 从调味品到预制菜，做味道的延伸。 36氪获悉，优质食品产业公司「利和味道」近期完成D轮融资，本轮融资由华兴新经济基金、隐山资本联合领投，麦星资本、建发新兴投资、中金资本旗下中金传合基金、微光创投共同投资，泰合资本持续担任独家财务顾问。 利和味道成立于2010年7月，以调味品、预制菜业务为核心业务，在青岛、上海和成都建有研发中心，且拥有基础味道、复合味道、冷冻调理食品等四家自有生产工厂。 过去十余年是中餐连锁化快速成长阶段，并在2019年中国人均GDP突破1万美元大关。参考美日等发达国家经验，连锁化率接下来会进一步提速。产品标准化作为其中重要一环，也在带动上、下游产业链升级迭代。 以麻为代表的味型标准化升级，是利和味道的业务切入点。据悉，通过自研超临界萃取技术，利和实现了在相对常温状态下，安全环保地提取和分离花椒有效物质的目的。利和味道在花椒产地甘肃陇南建设有大型超临界二氧化碳萃取工厂；随着业务规模扩大，利和味道正在逐步拓宽核心味型产业链，包括与上市公司合资建设番茄制品生产工厂等布局。 利和味道创始人&董事长王斌告诉36氪，过去十二年，利和味道主要围绕味道做了三件事：探索了基础香辛料的标准化，形成系列化复合调味料的研发和生产能力，向终端产品延展推出预制菜产品。          [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241204/ko2zobjddr.mp4)     利和味道品牌升级2.0 2018-2021 [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241223/dkz0xuoin5e.mp4)            ## English Content ### Introduction LIHOO'S/Lihe flavor, founded in July 2010, is an industry chain level food technology company with products as the core. Based on supercritical extraction technology and relying on the research and development of taste standardization, the company has become a high-quality supplier of standardized taste solutions for Chinese food. After ten years of development, the company has established four production plants in Qingdao, Longnan and Chongqing, including natural extract extraction, seasoning production, conditioning products processing and raw material selection. [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241220/cvtww6sebnd.mp4)        36 kr starting 丨 "and" complete D round of funding, business double growth for three consecutive years _2022-07-20 18:44 _ from condiments to precast dishes, do the extension of taste. From condiments to precast dishes, do the extension of taste._36 krypton, high quality "and" food industry company recently completed D round of financing, the financing by huaxing new economic fund, joint capital led hidden mountain, MaiXing, c&d emerging investment, China international capital's China international fund, common light vc investment, joint venture this continued as the sole financial advisor.__ and taste was founded in July 2010, with spices, precast food business as the core business, with r&d center in Qingdao, Shanghai and chengdu, and have basic flavor, compound flavor, frozen prepared food, and other four has its own production factory.__ in the past ten years is Chinese food chaining rapid growth stage, and in 2019 China's GDP per capita is expected to top $10000 mark.Refer to the experience of America and Japan and other developed countries, chaining rate will further speed up the next.Serve as an important part of product standardization, also in upgrading and downstream industry chain iteration.__ taste type standardization upgrade, represented by hemp is benefit and taste of business to start.It is reported, through the research of supercritical extraction technology, and achieved in a relatively normal temperature condition, safe environmental protection to the purpose of the extraction and separation of Chinese prickly ash effective material.And taste in Chinese prickly ash origin longnan in gansu province construction with large supercritical carbon dioxide extraction factories;As the business scale, type and tastes is gradually broaden the core industrial chain, including construction of tomato products joint venture with the listed company production factory layout.Founder __, and taste          [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241204/ko2zobjddr.mp4)     [Video](https://static.glabcms.stoyard.com/stoyard/gallery/20241223/dkz0xuoin5e.mp4)           