# AirPorce / 产品线上销售设计服务 - ID: 262 - URL: https://www.stoyard.com/works/262 - English URL: https://www.stoyard.com/en/works/262 - Year: 2017 - Cover: https://static.glabcms.stoyard.com/object/20180513/3vnr65fp09j.png - Categories: 先进制造 - English Categories: Advanced Manufacturing - Author: STOYARD - English Author: STOYARD - Publish: 2018-05-23 - Editor: STOYARD BEIJING - External Link: http://e.stoyard.com/airproce/ ## 中文主体 ### 项目简介 Airproce艾泊斯作为智能空气净化器的倡导者，秉承高效净化的品牌理念，坚持智能化是空气净化设备的基础性能，致力于站在用户的角度来设计和制造更安全，更可靠，更有效的空气净化系统，为不同需求的用户提供合适的室内解决方案。我们定制了创新的电商方案，提供了完整的策划，设计，文案，优化迭代的服务工作。  Airproce空气净化器包括多种型号，用户在使用过程中可根据使用场景的不同而自由组合，通过更换不同的滤网和模块，以达到最佳净化效果，我们重点围绕品牌产品创新力的优势为出发点展开创新的方案设计，我们用了更多的数据可视化的方式，量化产品能力，具象化参数和场景的对比，大量减少用户阅读时间。视觉上要更好的诠释Airporce国际化的品牌力和产品优势，我们保持简洁的信息层级，配合创新、精致的广告面画，让产品本身来说话。   Airproce新风是中国自主品牌中智能化、过滤效果最好的品牌新风之一，我们希望通过内容逻辑，视觉表达方式，让新用户快速了解我们要传达的品牌信息，建立品牌画像，留下专业品质印象，为在后续可能产生的购买行为作铺垫，电商页面中，采用了大幅画面着重介绍了净化原理，净化前后的数据画面则采用了撞色对比设计，使用户在浏览过程中对产品的认知更加明确。   我们希望最终呈现一个未来感，极酷的科技产品形象，我们与客户一同完成了最终成品的配色方案，使用了太空黑，银作为主要的色彩，让品牌的质感和产品的质感完全吻合，并强调科技创新驱动的产品性和年轻化的潮品属性。页面详细阐述了产品的创新特性，我们渲染制作了多角度产品图、360度透视图，3D材质等为产品定制输出的视觉素材，以达到产品吸引力最大化。     ## English Content ### Introduction Airproce as advocates of intelligent air purifier, adhering to the efficient purification brand concept, adhere to the intelligent performance is the basis of air purification equipment, is committed to standing in the perspective of the user design and manufacture of safer, more reliable, more efficient air purification system, for the different needs of users with the appropriate indoor solution.We customize the new electricity scheme, provides a complete planning, design, copywriting, optimization iteration of the service work.  Airproce air purifier includes a variety of models, the user is in use process can be combined freely according to different usage scenarios, by changing the different mesh and module, to achieve the best effect of purification, we focus on brand product innovation advantage as the starting point of innovation design, we use the way more data visualization and quantitative product ability, parameters and realization scene contrast, much less user reading time.Better visual interpretation Airporce international brand and product advantage, we keep it simple information hierarchy, with innovation, delicate advertising image, let the product speak for itself.   Airproce fresh air is intelligent in Chinese independent brands, filtering effect is one of the best brand new wind, we hope that through content logic, visual expression, make the new users to quickly understand what we want to convey the brand information, establish brand image, a professional quality impression, for in the subsequent possible purchase behavior, electricity page, adopted a sharp picture emphatically introduces the principle of purification, purification of data before and after the picture is the color contrast design, the user's perception of products in the process of browsing more clear.   We hope to eventually present a future feeling, very cool product image of science and technology, we completed the final color scheme with the customer, use the space black, silver as the main color, make the simple sense of the simple sense of brand and product, and emphasis on scientific and technological innovation drive products and younger tide product attributes.Page detailed expounds the innovation of product characteristics, we apply colours to a drawing made a multi-angle perspective product figure, 360 degrees, the 3 d for product customization output of visual material such as material, in order to achieve maximize product appeal.    