# BeijingFun北京坊 / 游览路线探索游戏 - ID: 253 - URL: https://www.stoyard.com/works/253 - English URL: https://www.stoyard.com/en/works/253 - Year: 2017 - Cover: https://static.glabcms.stoyard.com/object/20180601/ypqjpyzlta.png - Categories: APP/小程序解决方案, 视频、动态图形、动画设计, 城市设计、城市更新, 地产文旅、酒店餐厅 - English Categories: APP Programs Design Solution, Motion Graphics, City Renovation, Real Estate and Hotel Restaurant - Author: STOYARD - English Author: STOYARD - Publish: 2018-07-16 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 北京坊是一个新地标，它是一个文化和艺术地标。毗邻皇城根前门，对老北京来说，这个地理位置自带天然优势，然而对那些不熟悉北京的“新人”来说，宣传渠道的不足和目前的影响力并不足以使其成为感受北京文化必须访问的特色景点。   为使年轻人发现北京坊，被有趣的内容吸引并最终去探求此地，我们提出在手机上做偏营销和广告性质的设计，这样流通渠道可以更广泛，从而关注度得以提高，通过几年的培养成本，可以提升北京坊的影响力。 [Video](https://static.glabcms.stoyard.com/object/20180514/lzj1omfji3q.mp4) 因此我们设计了一个基于地点定位的路线探索游戏，可以提示可走路线，并弹出相应信息卡片引导体验，也可以店家查看区域内所某一类服务信息。我们希望帮助北京坊最终达到这样一种平衡业态：既有正常的普通商业载体，又有偏向设计和艺术类的文化商店。是一种新的有机融合。   ## English Content ### Introduction Beijing Fun is a new landmark of culture and art. It is near to the Forbidden City, so it has a natural advantage due to its location. To those new to Beijing, Beijing Fun may be not as famous as those places but we will appeal them with a new and fun way.   to make young people find Beijing fang, attracted by interesting content and eventually to explore here, we propose to do the design of the partial nature of marketing and advertising on mobile phones, such circulation channels can be more widely, so attention to improve, through years of training costs, can promote the Beijing fang's influence. [Video](https://static.glabcms.stoyard.com/object/20180514/lzj1omfji3q.mp4) So we design a based on location positioning to explore the route of the game, can prompt to route, and pop-up card guide experience, relevant information can also be the store view area is one kind of service information.We want to help Beijing fang eventually reach a balance formats: both normal ordinary commercial carrier, and to store design and art culture.Is a new kind of organic integration.  