# 北京宣西 / 视觉形象设计 - ID: 24 - URL: https://www.stoyard.com/works/24 - English URL: https://www.stoyard.com/en/works/24 - Year: 2015 - Cover: https://static.glabcms.stoyard.com/object/20180611/ng6ovoo9528.png - Categories: 平面设计服务, 环境设计, 城市设计、城市更新, 地产文旅、酒店餐厅, 政府、大学、国际组织, 艺术与文化 - English Categories: Communication Materials Design, Guide Design, City Renovation, Real Estate and Hotel Restaurant, Government、Organizations, Arts & Culture - Author: STOYARD - English Author: STOYARD - Publish: 2018-07-23 - Editor: 熙呈 ## 中文主体 ### 项目简介 宣西社区地处北京市西城区宣武门西大街，面积约0.1平方公里。我们受到委托，为宣西做了整体形象设计。   我们认为地理区域视觉形象十分重要，在北京类似的古建筑群有很多,每一个区域都有自己独特的历史背景和文化氛围。但是有一个共同的问题，它们的建筑形态很相似，无法在一个抽象的概念上去进行区分。比较上图中大栅栏和南锣鼓巷的建筑群，它们看起来真的很相似。 在大众的价值观里，品牌意识从一开始盲目跟从，到现在的严谨挑剔，着力于打造有意义有内涵的品牌将是未来文化区域项目发展的趋势。我们希望通过视觉形象解决上面的问题。 ---    “宣西”有很多的历史遗迹,在众多的历史故事中，我们不难发现，“宣西”这个地方是北京城士人文化和市井文化的代表之一。因此我们在logo中使用了一个折扇，折扇既是文人手中的风雅之物,又是寻常百姓家的必备之物，也是说书人手中的道具。之后，我们对折扇这个物品进行了抽象的图形化处理，整理出现在所看到的这个带有古典气质的logo。   辅助图形来自于清代常见的窗棂的图案。    ---   通过整理,我们梳理出网站首页最重要的内容和结构。 ---   我们希望：强化宣西的品牌价值；360度还原现状；时空蜕变的宣西百态；尝试和用户深度互动；多入口。    我们希望能强化宣西的品牌价值；扁平化宣西地块的历史地标；与主视觉图形相结合，营造文化氛围和现代感。 ## English Content ### Introduction Xuanxi Area locates around Xuanwumen West Street in Xicheng District in Beijing, covers an area of 0.1 square kilometer. We designed the visual identity and website for Xuanxi.   We believe that the geographical areas of visual image is very important, similar buildings in Beijing has a lot of, each region has its own unique historical background and cultural atmosphere.But there is a common problem, they are similar in architectural form, not in an abstract concept to go up.Compare the above dashilan and nanluogu xiang buildings, they look really very similar. in the public's values, brand awareness to follow blindly, from the beginning to the present serious picky, at making sense has the connotation of the brand will be the trend of the development of the culture area project in the future.We hope that through the visual image to solve the above problems. ---    "XuanXi" there are many historic sites, in numerous historical stories, it is easy to find, "XuanXi" this place is one of the city culture and civic culture representative of the philistines.So we use a fan in the logo, folding fan is not only the literati in the hands of the elegant, fixture and ordinary people, is also a storyteller of props.Of folding fan this item, we abstract the graphical processing, sorting appear in see this logo with a classical temperament.   Auxiliary graph from the common lattice pattern in the qing dynasty.    ---   by collating, we create the most important content and structure of the home page. ---   we hope: strengthening XuanXi brand value;360 - degree reduction status;The space-time change XuanXi varieties;Try and depth of the user interaction;Multiple entry.    we hope that we can strengthen XuanXi brand value;Flattening XuanXi plot historic landmark;Combined with the main visual graphics, create a cultural atmosphere and contemporary feeling.