# 法源寺街区更新计划 / 2018北京国际设计周分会场 - ID: 232 - URL: https://www.stoyard.com/works/232 - English URL: https://www.stoyard.com/en/works/232 - Year: 2018 - Cover: https://static.glabcms.stoyard.com/object/20180930/vmm17xofohh.png - Float Image: https://static.glabcms.stoyard.com/object/20180930/t3g2pvretvb.png - Categories: 活动、展览设计服务, APP/小程序解决方案, 城市设计、城市更新 - English Categories: Event & Exhibition Design, APP Programs Design Solution, City Renovation - Author: STOYARD - English Author: STOYARD - Publish: 2018-10-10 - Editor: STOYARD SHANGHAI ## 中文主体 ### 项目简介 在法源寺更新计划起始阶段，由CITYLINX设计联城策划、北京熙呈互动团队设计主视觉系统，从街区深厚的历史文化中提取精华，利用图形、颜色等多种元素表达街区的特色建筑、肌理与更新计划理念，明晰了法源寺历史文化街区的定位与身份，并对法源寺更新计划有机更新模式进行了系统的表达与提升，力图讲好法源寺故事，从视觉的角度记载历史、传承历史、书写历史，将参与式营造可持续街区的老城更新实践模式一步步植入业界和民众心中。  启动一个历史文化街区的更新实施初期，创立街区的品牌视觉形象系统（VI）将作为首当其冲的重要环节之一。 比起一般视觉体系，基于一个项目品牌的重要支撑，对于历史街区来说，更是基于顶层设计的城市策展之下的历史文化街区有机更新规划的系统表达，更在传达着一个街区启动更新的态度与信号，给在地居民及社会一个清晰的目标认知与信心。    设计思路通过发掘法源寺街区的文化和历史价值，选取原生态自然风物的形与神，提取相应的视觉元素进行整合与强化。 主体结构改变了历史街区一贯传统、厚重的印象，采用清新优雅的色系与字体，并融入年轻化元素，加入留白设计，整体质朴自然，韵味悠长。画面取深浅两色，以单纯流畅的点、线、字组成，与底纹的纷繁形成对比，其视觉反差可使观众留下较为强烈的印象。   画面主体元素，紧扣主题“城市·法·源”方·圆是中国人独特的文学与哲学观。祖辈们常说：“无规矩不成方圆”。这规矩就像是早先中国人对天地的认知一般，天圆地方，是规矩，更是规则，也是一种中国文化。 方=法，取义方法、规律、法则、道，象征品格端方崇高； 圆=源，取义城市起源、文明之源、更新生长的力量之源，象征生命之圆。  色调为青、绿、蓝、白，分别象征法源寺历史街区文化彰显、生态绿色、高效智慧、代际传承的特色。 图案针状环纹来源于法源寺前广场承载居民公共活动和交互的座椅形状 。 纹路迷彩一般的底纹来源于法院寺内的千年古树“白袍将军”；几条竖线段则强化了竖胡同肌理，突出了法源寺街区开放、绿色的独特美丽街区生态。 线条通过长短粗细、疏密颜色各异的线条组合来体现老街区民宅屋顶，创造出类似瓦片的画面效果，其交叠错落的形象代表了营造开源与共生共享，也使得整体画面活泼而富于节奏感。    视觉形象系统除了体现在印刷品上，现场还将展出实体衍生产品，并以街区导航的形式应用在手机小程序上，通过声音、影像、VR互动等多种方式再现法源寺历史文化街区的文化精神与文化特色，为进一步延续区域文脉奠定基础。”    法源寺更新计划周边产品/衍生品设计  城迹·法源：小程序界面视觉设计CityLinX+STOYARD+奥本未来联合呈现的微信小程序「城迹·法源」上线，胡同里随处可见的混合现实黑科技，打开微信小程序扫一扫，即可一键穿越体验。  法源寺更新计划：导览地图   法源寺更新计划：最值得收藏的导览手册        城市·法·源：老城更新2.0/法源寺街区更新计划@2018北京国际设计周2018.9.26—10.3      城市·法·源：老城更新2.0/法源寺街区更新计划@2018北京国际设计周2018.9.26—10.3       ## English Content ### Introduction Outside source temple update plan beginning, city planning, Beijing city was designed by CITYLINX interactive team designed the visual system, extracts from blocks profound historical culture, use of graphics, color and other elements to express characteristics of building block, the skin texture and updated plan idea, clear temple of historical and cultural blocks the source location and identity, and update the plan to source temple organic update mode of expression and ascension, tried to method source temple story, from the perspective of visual record history, inheritance history and write history, the participatory build sustainable neighborhood urban renewal practice mode step by step into the industry and the public mind.  Start a early update the implementation of the historical and cultural blocks, the blocks of brands visual image system (VI) will serve as the first one of the important link. than general visual system, based on the significant support of a project brand, for historical block, is based on the top-level design of cities under the curator of the historical and cultural blocks of organic update planning system, more in conveying the attitude and the signal, a block to start the update to the residents and society a clear target recognition and confidence.    Design thinking through the excavation method source temple block cultural and historical value, selection of original ecological natural along with god, to extract the corresponding visual elements to consolidate and strengthen. the main structure has changed the tradition of the historical block, deep impression, the pure and fresh and elegant color and font, and integrated into the young element, add white space design, the overall plain natural, long lasting appeal.Picture taken two color shades, with simple and fluent of points, lines, words, and contrasts with the background of the numerous and complicated, the visual contrast can make the audience a strong impression.   Screen main body element, stick to the theme "city, method, source" square, round is the Chinese unique literature and philosophy.Grandparents often said: "no can be accomplished without norms or standards".This rules like earlier Chinese cognition to the heavens and the earth, nature round place, is the rules, but rules, is also a kind of Chinese culture. = method, take righteousness method, laws, rules, and that while noble symbol character; = source, origin, the yi city civilization, update the source of the source of the power of growth, symbolizes the circle of life.  Color for the green, green, blue, white, symbol respectively source temple culture reveals the historical block, ecological green, efficient, wisdom, and between generations.pattern acicular ring before the temple square is derived from the source carries the seat shape residents public activities and interaction. Camouflage pattern of the general background from the court of the temple of ancient tree general "white" in one thousand;Several vertical bar section is to strengthen the hutongs, texture, and highlights the method of open source temple block, beautiful unique neighborhoods of green, ecology. lines through the length of the thickness and density of different color lines to reflect old house roof, creating similar tiles picture, its overlapping strewn at random in the image represents a build open source and symbiotic sharing, lively and full of rhythm also makes the whole picture.    Visual image system in addition to reflect on the print, the scene will also display the entity derivatives, and in the form of blocks navigation applications on mobile phone small programs, through a variety of ways such as sound, image, VR interaction representation method of source temple historical and cultural blocks of cultural spirit and cultural characteristics, lay a foundation for further continuation of regional context."    Source temple peripheral products/derivatives design update plan  City, trace method, the source: small program interface visual design CityLinX STOYARD auburn future joint rendering WeChat applet "city, trace method, source" online, hutong ubiquitous black mixed reality technology, open WeChat applet scan, through the experience can be a key.  Source temple update plan: navigation map   Source temple update plan: the most worthy of collection guide        City, method, source: the old temple block update 2.0 update/source program @ 2018 Beijing international design week 2018.9.26-10.3      City, method, source: the old temple block update 2.0 update/source program @ 2018 Beijing international design week 2018.9.26-10.3      