# Ruby Paris / 巴黎定制复古摩托车头盔 - ID: 231 - URL: https://www.stoyard.com/works/231 - English URL: https://www.stoyard.com/en/works/231 - Year: 2016 - Cover: https://static.glabcms.stoyard.com/object/20180606/3sspjsaxgxd.png - Float Image: https://static.glabcms.stoyard.com/object/20180606/opag1bn4k4.png - Categories: 细分行业头部, 先进制造, 视频、动态图形、动画设计, 品牌出海，跨境电商, 时尚 - English Categories: Leading companies in the industry, Advanced Manufacturing, Motion Graphics, Electronic Commerce, Fashion - Author: STOYARD - English Author: STOYARD - Publish: 2018-06-06 - Editor: STOYARD SHANGHAI ## 中文主体 ### 项目简介 Ruby是由著名巴黎设计师 Jerome Coste创立的摩托车头盔品牌，成立于2007年1月。除了采用高科技质料制造，安全性能远超一般头盔外，款式时尚独特，设计亦以复古为主。     官网主页3D动态模式展现产品：重点强调独立定制部分，强调品牌的独特性。线上拍卖／众筹方式销售：进一步提升品牌的奢侈的形象，提升品牌的市场价值。线上宣传体现“工艺极致”的视频：向购买人群介绍产品的制作流程，设计到选材，使品牌形象能更深入人心。    头盔的外部采用高科技碳纤维制造，具有高度的承压力和坚韧度，而且质料轻盈，而头盔内里则采用柔软的小羊皮制造，达到外坚内软的效果。   ## English Content ### Introduction Ruby Paris is a motorcycle helmet brand founded by Jerome Coste, a famous designer in Paris in January, 2007. Apart form its high-tech material to make the helmet, resulting in its super safety quality, it’s famous for its unique style and vintage design.     This website demonstrates the product in dynamic 3D way to emphasize the customized part, showing the unique of the brand. We adopt online auction/crowdfunding marketing to establish the luxury identity of the brand further and the increase the market value of it. We use advertising video online that presents supreme craft level to show the manufacturing process of the product from the start of product design to the choosing of materials to customers, so that the brand image would enjoy popular support more.    The outside of the helmet is made by high tech carbon fiber which is light-weighted with a high level of bearing pressure and toughness, while the inside of which is made by soft lambskin, making the whole helmet tough outside yet still soft inside.  