# 华鹿嘉华 / 包装设计

- ID: 22
- URL: https://www.stoyard.com/works/22
- English URL: https://www.stoyard.com/en/works/22
- Year: 2013
- Cover: https://static.glabcms.stoyard.com/object/20180606/cwopf7r3x3m.png
- Categories: 包装设计
- English Categories: Packaging Design
- Author: STOYARD
- English Author: STOYARD
- Publish: 2018-06-06
- Editor: STOYARD BEIJING

## 中文主体

### 项目简介

随着人们对农产品品质要求的提高，原先的包装形式已无法满足其审美需求，因此，华鹿需要建立起品牌系列新形象，提升品牌识别度和认知度，为此我们设计了一套可持续的农产品环保包装。

设计农业行业的产品包装是一次很具体的设计挑战。农产品品牌应用中，产品的包装是与消费者触点频次最高的一个品牌应用，并且有非常强的功能性，一箱产品，要经多次流通，才能走进商场或其它场所，最终到消费者手中，这期间，需要经过装卸、运输、库存、陈列、销售等环节。所以要充分考量包装的结构与材料，保证商品在流通过程中的安全。

![](https://static.glabcms.stoyard.com/stoyard/project/float/20210324/s67jv2wrgq.png)

![](https://static.glabcms.stoyard.com/stoyard/project/gif/20210324/jt83ecswbd.png)

## English Content

### Introduction

With the improvement of people's requirements for the quality of agricultural products, the original packaging can no longer meet their aesthetic needs. Therefore, Hualu needs to establish a new image of brand series and enhance brand recognition and recognition. Therefore, we designed a set of sustainable environmentally friendly packaging for agricultural products

![](https://static.glabcms.stoyard.com/stoyard/project/float/20210324/s67jv2wrgq.png)

![](https://static.glabcms.stoyard.com/stoyard/project/gif/20210324/jt83ecswbd.png)