# Audi Tmall Design / 奥迪天猫旗舰店设计 - ID: 200 - URL: https://www.stoyard.com/works/200 - English URL: https://www.stoyard.com/en/works/200 - Year: 2015 - Cover: https://static.glabcms.stoyard.com/object/20180514/guw16h8c7c.png - Categories: 数字化策略咨询, 上市公司 - English Categories: Innovation Creative Consulting, Listed Company - Author: STOYARD - English Author: STOYARD - Publish: 2018-05-23 - Editor: STOYARD BEIJING ## 中文主体 ### 项目简介 奥迪天猫旗舰店是在互联网+的时代的新需求，起因并不是卖车，而是增加一个新的和消费者，车主沟通的渠道，并通过以售后服务，新车预定，奥迪周边为主的内容在天猫上展示推广，我们设计了第一个版本的奥迪天猫店。  --- 奥迪天猫旗舰店的视觉元素与奥迪全球官网（audi.com）保持了一致的风格，采用简洁的设计语言，以图片和视频的视觉元素为主，用白色，黑灰色，强调奥迪的高品质感，结合Audi Digital Corporate Design Guidelineg，规范设计核心要素，有效的本土化到天猫的规范当中。店铺中除天猫系统自动生成的必选模版内容外，所有的文字内容始终未奥迪标准字体，因为当时技术约束最终选择使用切图方式完成，这样野市为了保持奥迪品牌的视觉一致。最终呈现奥迪始终如一的未来感，尊贵，科技于一体的整体视觉。 ---  ---  我们提供了无障碍的设计运营手册，对后续的运营服务人员进行了培训。我们希望通过构建的0-1的奥迪天猫旗舰店的规范可以在未来保持设计系统的延续，提供的PSD文件以保证新内容加入后的设计确定性。   ## English Content ### Introduction In the Audi Tmall designing, we make the same vision with the Audi Global official website, we use the simple design language and low-saturability color for revealing the brand identity and the scenes of high quality. By learning the Audi digital media Corporate Design Guideline, we adopt the principal and use it into our design.  --- Audi Tmall flagship store visual elements and Audi's global official website (audi.com) to maintain a consistent style, with simple design language, with visual element of image / video based, white, black and gray, that Audi's high quality texture, combined with Audi Digital Corporate Design Guidelineg, code for design of core elements, effective localization to Tmall specification.In addition to store required template contents in automatic generation of the Tmall system, all the text is not always Audi standard fonts, because the technical constraints that eventually chose to use way, so wild in order to maintain the Audi brand visual agreement.The final presentation of Audi's consistent sense of future, honor, and technology in a whole vision. ---  ---  我们提供了无障碍的设计运营手册，对后续的运营服务人员进行了培训。我们希望通过构建的0-1的奥迪天猫旗舰店的规范可以在未来保持设计系统的延续，提供的PSD文件以保证新内容加入后的设计确定性。  