# 花生家族 PEANUTS FAMILY / 卡通人物设计 - ID: 191 - URL: https://www.stoyard.com/works/191 - English URL: https://www.stoyard.com/en/works/191 - Year: 2015 - Cover: https://static.glabcms.stoyard.com/object/20180514/4h5teuk6z3d.png - Categories: 平面设计服务, 食品饮料 - English Categories: Communication Materials Design, Food & Drink - Author: STOYARD - English Author: STOYARD - Publish: 2018-08-15 - Editor: 熙呈 ## 中文主体 ### 项目简介 这是为一个服务云南独有的地域文化和自然风景融合的旅游产品而设计的一系列卡通人物：花生家族，主要人物角色是花生爷爷和花生宝宝，以问答的形式进行交流，产生故事和情景，对应出画面。策划之初是品牌方需要一个暂新的“内容”来介绍和推广其新的旅游产品，所以比单纯的设计一个视觉来说，创造一个可以互动的“卡通家族”会更适合。我们创造了这次市场营销的核心“内容”。     由这个卡通人物故事为主线：不仅非常适合做为新媒体的核心内容，而且也特别容易被接受和传播，收到了很好的效果。后期我们也尝试设计和开发了部分文创产品。  ## English Content ### Introduction This is a series of cartoon characters designed to serve the tourism products that are unique to Yunnan's unique regional culture and natural scenery: the peanut family, the main characters are peanut grandfather and peanut baby, communicate in the form of questions and answers, and generate stories and scenarios. , corresponding to the screen. At the beginning of the planning, the brand needs a new "content" to introduce and promote its new tourism products, so it is more suitable to create a "cartoon family" that can interact with a simple design. We created the core “content” of this marketing.     By the cartoon character story as the main line, very suitable for not only as the core content of the new media, but also particularly easy to be accepted and spread, has received the good effect.We also try to design and develop the late part of the product. 