# 中国光大银行 CEB CHINA / 重构智能网上银行新体验 - ID: 181 - URL: https://www.stoyard.com/works/181 - English URL: https://www.stoyard.com/en/works/181 - Year: 2013 - Cover: https://static.glabcms.stoyard.com/object/20180514/n3nmws0ipm9.png - Categories: 上市公司, 数字化策略咨询, 软件服务, 软件设计解决方案, 金融 - English Categories: Listed Company, Innovation Creative Consulting, Software Services, Software Design Solution, Finance - Author: STOYARD - English Author: STOYARD - Publish: 2018-12-20 - Editor: STOYARD SHANGHAI ## 中文主体 ### 项目简介 09年光大提出“打造最好的网上银行” 这些年一直在探索实现方法，并且想进一步与我方探讨关于用户研究方法的心得与体会，光大上级领导也很重视。我们不仅仅需要一个网络银行，我们更需要一个智能的网络银行。我们接受中国光大银行总行委托，对光大银行阳光营业厅进行全新体验重构，目标是试图打造具有未来体验的网上银行营业厅。  思考：我们是如何将“用户体验”落实在项目中，我们认为：最好的用户体验来自对于人很多普通人还是更愿意和人去对话而不是机器，人可以通过很多对话，表情，态度，和肢体语言去传达情感，传达他所需要的是什么，不需要是什么人们通常害怕在很多同质化的产品中间去选择，更不喜欢去做自己不感兴趣或很琐碎的事情。      我们可以针对普通人得这些基本心态去做深度优化，将会得要一个更加优秀的产品当我们把这个可以进行优化的部分整理并实现在项目中时，他可能就会成为一个很好的产品特点，也是我们对用户体验进行的优化结果。    减少用户选择：减少同质化选择，通过光大内部“用户大数据”整合分析，直接给用户一个最佳答案。 时刻将会得到“人”的帮助,提供最佳建议，而不是推销产品。 私人财务顾问：一个能落地，简易方便的会计助手，有效的整理财务，提供可靠和专业的理财建议。  ## English Content ### Introduction In 2009, CEB CHINA proposed to “build the best online banking.” These years, we have been exploring ways to implement, and we want to further discuss with us the experience and experience of user research methods, and the leaders of CEB CHINA also attach great importance to it. We don't just need an internet bank, we need a smart internet bank. We were commissioned by the head office of CEB CHINA to renovate the new experience of the Sunshine Business Hall of CEB CHINA.The goal is to create an online banking office with a future experience.  Thinking: we are how to translate "user experience" in the project, we think: the best user experience from for many ordinary people are more willing to talk to people to not by machine, can be a lot of dialogue, expression, attitude, and body language to convey emotion, convey what he needs, do not need to is what people often fear among many homogeneity of products to choose, more do not like to do or we're not interested in very trivial things.      We can for ordinary people to the depth of the basic mentality to do optimization, will need a more excellent products when we can optimize the part to sort out and implement the project, he may be a good product features, is we to the optimization results of user experience.    Reduce the user to select: homogeneous choice, through internal "user data" everbright integration analysis, give the user a best answer directly.Time will get a "person" help, provide the best advice, rather than selling products. personal financial advisers: one can be born, simple and convenient accounting assistant, effective financial, provide a reliable and professional financial advice. 