# 奔流 Running River / 野外运动服装品牌全案设计 - ID: 146 - URL: https://www.stoyard.com/works/146 - English URL: https://www.stoyard.com/en/works/146 - Year: 2014 - Cover: https://static.glabcms.stoyard.com/object/20180606/fbb9jcoadmb.png - Float Image: https://static.glabcms.stoyard.com/object/20180606/llay1nanbik.png - Categories: 活动、展览设计服务, 标志设计, 平面设计服务, 环境设计, 时尚 - English Categories: Event & Exhibition Design, Logotype, Communication Materials Design, Guide Design, Fashion - Author: STOYARD - English Author: STOYARD - Publish: 2019-08-26 - Editor: STOYARD SHANGHAI ## 中文主体 ### 项目简介 北京奔流野外运动服装有限公司 简称：奔流／RUNNING RIVER，1988年极限运动专家杨勇刚在北京创立「奔流」并注册了英文标RUNNING RIVER，我们为奔流Running River进行了整案设计，包括logo，视觉形象以及官网。  北京奔流野外运动服装有限公司 简称：奔流／RUNNING RIVER1988年极限运动专家杨勇刚在北京创立「奔流」并注册了英文标RUNNING RIVER，寓意「起源雪山之巅，大河奔流入海」我们设计了奔流的标志／视觉和网站。      品牌创立至今，奔流一直以极限运动（X-GAME）为主线，设计研发产品，运动项目包括，滑雪，越野摩托，山地自行车，马术，滑翔伞，冲浪等。奔流产品一直精益求精，注重细节设计，为运动爱好者优质服务，每件产品经过严格的质量检验，并且相对价格适中，过硬的产品也正体现「极限」追求的态度。     除了奔流的极限装备的品牌外，奔流还创立了一家极限运动的线下体验馆：奔流极限公园。位于北京东北部温榆河畔，3000平方米的使用面积。拥有两条旱雪滑道，一条长50米宽9米的平滑道，坡度约23度，旁边配备了40多米长的魔毯，零基础状态的爱好者也完全可以来练习，参与极限运动课程活动。  我们为奔流设计了动感，有力量的网站。    网站主要的任务是建立一个在线的品牌空间给用户浏览，体现品牌的价值观并充分诠释品牌对于极限运动的执着理念，当然极限运动很多，比如摩托车拉力赛，奔流车队也是国内著名的摩托车越野车队，队服上有我们设计的中文标志。     网站另一个重要的内容是展示品牌当季的销售商品，检索分类，在用户充分浏览后可以选择跳转到奔流的天猫旗舰店，最终完成购买。    ## English Content ### Introduction Beijing RUNNING RIVER sportswear Co., Ltd. Abbreviation: RUNNING / RUNNING RIVER, 1988 extreme sports expert Yang Yonggang founded "奔流" in Beijing and registered the English standard RUNNING RIVER,We designed the whole pack of visual identity. including logo, and official website for Running River.  Beijing flow field sport clothing co., LTD., hereinafter referred to as: RUNNING/RUNNING RIVER1988 in extreme sports experts yong-gang Yang founded in Beijing "RUNNING" and register the English standard RUNNING RIVER, meaning "origin at the top of the mountains and rivers to the sea", we design the RUNNING marks/visual and website.      Brand establishment, running continuously by the extreme sports (X - GAME) as the main line, design research and development products, sports include skiing, cross-country motorcycle, mountain bike, equestrian, paragliders, surfing and so on.Running products have been excellence, attention to detail design, for sports fans high-quality services, each product through the strict quality inspection, and relatively moderate price, quality of products is also reflects "limit" the pursuit of attitude.     In addition to running limit equipment brand, running also created an offline experience of extreme sports pavilion: flow limit park.Located in the northeast of Beijing wenyu river, the usable floor area of 3000 square meters.Have two dry snow slide, a smooth of 50 meters wide and 9 meters long, about 23 degrees slope, equipped with more than 40 meters long magic carpet, next to zero lovers could also to practice basic status, to participate in the activities of extreme sports course.  We designed for flowing move feeling, have the power of web sites.    Website's main task is to create a space for users to browse online brand, reflect the values of the brand and fully interpretation for extreme sports obsession brand philosophy, extreme sports, of course, a lot, such as motorcycle rally, running the team is also the domestic famous motorcycle, off-road vehicles, shirt has our Chinese logo design.     Website is another important content in the brand sales of commodities, retrieval classification, can choose to jump to running after users to browse the Tmall flagship store, finally complete the purchase.   