Wanda Group was founded in 1988 in Dalian, headquartered in Beijing, 2013 is in the commercial real estate national layout and cultural tourism diversified expansion of the strategic rise. Wanda has been deeply engaged in urban commercial operations for a long time, and has established a sustained and stable collaborative ecology among the four pillar industries of commercial real estate, high-end hotels, cultural tourism and chain department stores. With the accelerated landing of the national wanda plaza and the systematic upgrading of the group brand, the brand needs not only a visual iteration of the official website, but a set of digital brand language that can more accurately convey its leading position in the industry, diversified business territory and international development direction.

Starting from the business scene of Wanda's urban commerce and physical industry, this STOYARD makes a complete review of the information architecture, visual system, color specification and interactive logic of the official website. With the brand classic blue as the core identification, we have constructed a hierarchical layout of "Top Global Navigation, Left News Information Flow, Right Business and Data Board": the home page is equipped with multi-level information modules such as core reports, group news, and hot topics, and the right side integrates business portals and brand data boards such as Wanda Plaza, Wanda Cinema, and Wanda Hotel. The bottom clearly divides four navigation matrices about us, consumer services, business investment, and service links. We hope that while retaining the stability, authority and trustworthiness required by the official website of the group enterprise, we can get rid of the problems of information stacking and fuzzy hierarchy of the official website of the traditional real estate enterprise, and establish a more efficient, orderly and modern business quality digital official image for the brand.