China Gate Scientific/Life Science Application Solution Specialist

China Gate Scientific

Life Science Application Solution Specialist

Service Content

Brand Design & RebrandingVisual & Creative DesignBiotech,Healthcare

Author: STOYARD 2026-09-05 Editor: STOYARD BEIJING

2025

Yiyao Scientific Instruments was established in Hong Kong in 2006 and is headquartered in Shanghai. It is a technology company that focuses on introducing high-quality life science equipment and providing corresponding technology development, service, support and cooperation.

Yiyao scientific instruments have long served in the field of life science, establishing a continuous and stable connection between professional equipment, technical support and scientific research services. With the development of business, the brand needs not only a visual update, but a set of brand language that can more accurately express its professional attributes, technical capabilities and future direction.

Starting from the life science context of Yiyao, the STOYARD reorganizes the brand identification, graphic language, color system and application mode. We hope that while retaining the accuracy, rationality and trustworthiness required by the scientific instrument industry, we can reduce the excessive seriousness and instrumental expression in traditional scientific research brands, and establish a more open and modern scientific and technological visual image for the brand.

The final formation is not an isolated logo, but a set of brand vision system that can continue to grow. From core graphics to color, information levels, and extended applications in different media, each element follows a unified design logic, enabling the brand to maintain stable and clear identification in products, digital interfaces, communication materials and offline scenes.

The brand color system uses "single reference color (Single Anchor)" to establish the only core color as the visual anchor point, and then expand the neutral color and emphasis color, in order to ensure the consistency of cross-media and long-term application.

The derivation process follows the principle of "orderly change": the application color of the material is based on the core color, mainly by reducing the saturation, improving the brightness to form a hierarchy, not to change the hue at will to create differences. This method avoids the style drift caused by multi-main color juxtaposition, so that the color system has a stable structure that can be re-engraved and governed.

In order to ensure clear information and visual stability, the system is organized with "color role" rather than "color number" as the core. All colors need to correspond to a clear purpose and have clear boundaries on the scale of use and the scene. The system roles are defined as follows:

Core Color: Establish brand identity and structural stability, and assume the visual weight of the main identity and key structure.

Material application (Material Color): carrying space and information level, used in high-frequency scenes such as background, partition, line and text to ensure cleanliness and readability.

Accent Color: Used for actions and key reminders. It is used only in a small area of key contacts to avoid confusion with function alarm semantics.

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We extracted the visual prototype from the structural image of the Gate and transformed the letters C and G in the brand into a geometric structure with a sense of space and direction. The "door" not only represents the entrance into the unknown, but also symbolizes the professional connection between different technologies, information and life science research. Through the linear relationship of opening, turning and continuity, the visual system forms a sense of path that continues to extend forward, responding to the state of continuous exploration, discovery and breakthrough in the process of scientific research.

The graphics did not use the cells, DNA, molecules and other figurative symbols common in traditional life science brands, but chose a more abstract and systematic way of expression. This enables Yiyao's brand vision to go beyond a single product category and adapt to the ever-expanding equipment, technology and service system in the future, while establishing a more recognizable brand equity.

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The whole visual system follows a restrained and orderly design principle: not by adding more visual elements to establish a sense of technology, but through structure, proportion, order and details, let the professional itself become the visual characteristics of the brand.

Through this brand upgrade, we hope that Yiyao will not only present the image of a "life science equipment supplier", but also a long-term partner connecting advanced scientific equipment, professional technology and life science research-making technology the entrance and connecting to promote exploration.

Thank for you.

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