AccuMedical
Shunyi Showroom
Author: STOYARD Editor: junzuo
2024
We developed a custom design concept for AccuMedical’s Shunyi showroom, seamlessly integrating brand storytelling, educational interactions, and hands-on experiences. Through seven thoughtfully planned functional zones and a central simulated operating room, the space delivers an immersive visitor experience while exuding a precise, sleek technological aesthetic and a digital atmosphere, accurately showcasing AccuMedical’s professional image and forward-thinking vision in the field of life sciences.
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1. Company Introduction History
The company introduction area is divided into two parts, the left side is the product, the honor timeline, and the right side is the company introduction and map introduction.
2. Multi-function display area
This area is a split-screen display, showing the company's products and diseases and operations.
3. Real operating room
Simulated surgical scene, real surgical atmosphere, LED large screen combined with real mold.
4. Product display
The area is presented in the form of a showcase.
The company's online exhibition hall, experience products, find cases, etc.
6. Case display area
In the form of case wall display, you can increase the adjustment of the free module.
7. Arc Content Area
Text content area, the narrative body of the company's philosophy
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We will recreate a realistic operating room environment, allowing attendees to experience the most authentic hands-on operation of the product.
Attendees can enter the simulated operating room directly via Route 3; they can also watch the entire procedure in an immersive setting from seats in the “Observation Room.”
The simulated operating room area primarily consists of a suspended ceiling, raised floor, L-shaped screen, partitions, a monitoring area, and other surgical equipment. The L-shaped screen displays a perspective view of the operating room, seamlessly blending with the floor to create the most realistic application scenario possible. For the partition sections, two design options are available: openwork plaster walls and openwork Longhong glass.
Presented in the form of a display case, it consists of two sections: a product display area and a microscopic observation area.
The display case can be viewed from all four sides and primarily features product specifications, manufacturing processes, and product images, with content available in both Chinese and English. The microscope section is used to demonstrate image comparisons before and after the application of MIRROR technology.
The online exhibition hall, which has been fully developed, primarily showcases existing product information, surgical case studies, and introductory videos, offering a comprehensive experience. A QR code for the online exhibition hall is displayed in the corner of the screen, allowing attendees to scan it with their smartphones to view the online content.
Provide a brief overview of the case study and display photos of the participating teams.
The display unit consists of two parts: the front features a group photo of the case study team, while the back contains detailed information about the case. This module is movable, allowing the photos and information to be easily replaced at any time.
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