I Love My Hometown
WildAid's Interactive H5
Author: STOYARD 2026-04-08 Editor: STOYARD BEIJING
2025
Against the backdrop of the national biodiversity conservation strategy and the grand vision of building a “Beautiful China,” Northwest Yunnan is not only a bastion of global biodiversity but also a spiritual haven where humanity and nature coexist in harmony. As the first installment of the “I Love My Hometown” interactive H5 series, this project was jointly launched by WildAid, the CICC Public Welfare Foundation, and the China Green Carbon Foundation.
Against this backdrop, our mission extends beyond mere information dissemination; we aim to build a “digital homeland” for the public—especially the next generation—that is accessible, tangible, and perceptible. Design is not merely about visual composition; it is about distilling grand ecological issues into micro-level emotional connections, thereby fulfilling the strategic mission of science education and the dissemination of values.
Against this backdrop, our mission extends beyond mere information dissemination; we aim to build a “digital homeland” for the public—especially the next generation—that is accessible, tangible, and perceptible. Design is not merely about visual composition; it is about distilling grand ecological issues into micro-level emotional connections, thereby fulfilling the strategic mission of science education and the dissemination of values.
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How can we ensure that complex knowledge about natural resource distribution and climate no longer remains confined to dry statistics? We have established a translation logic centered on “seeing the big picture through the small, and infusing emotion into the scenery”:
Dimension Reduction in Perspective and Emotional Elevation: We anchor the narrative’s origin in a “child’s perspective,” weaving together the grandeur of the “Three Parallel Rivers” in Northwest Yunnan with the grace of the “snow mountain elves”—the Yunnan snub-nosed monkeys—through a warm, empathetic lens.
Non-linear construction of interactive rhythms: Iconic interactive components are not merely functional; they are integral to the narrative. From a macro-level geographical overview to a micro-level “species social circle,” users transition from “observers” to “guardians” through clicks and swipes.
Faced with the demands for extreme richness in natural scenes and the challenges of timely dissemination, we have introduced AI-generated content (AIGC) into this practice as a collaborative force for visual production:
Stylized Integration: AI tools are not only used to enhance production efficiency but also serve as a “new type of brush.” Through precise manipulation of prompts, we deeply integrate AI-generated natural imagery with a unified UI system and brand color palette, ensuring that the visuals possess the rich detail of generative art while maintaining the systematic coherence and legibility required for brand communication.
Scene Simulation Across Time and Space: Leveraging AI’s powerful construction capabilities, we recreated the three-dimensional climatic landscape characterized by “four seasons on one mountain, different skies every ten miles,” allowing representative species such as the Yunnan snub-nosed monkey, long-leaved lichen, and alpine water chives to radiate a deeply compelling sense of vitality within the digital space.
Thank for you.
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