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Brand Design & RebrandingLeading companies in the industryCommunication Materials DesignLogotypeVisual & Creative Design
Author: STOYARD 2026-03-01 Editor: STOYARD BEIJING

2025

Founded in November 2014, Chuangye Yeast Group (hereinafter referred to as Chuangye Yeast) is headquartered in Beijing with branch offices in Shanghai, Hangzhou, Chengdu, Shenzhen, Changsha, Jinan, Taiyuan, Guangzhou, and Hong Kong.

Rooted in China with global reach, Startup Yeast serves clients across 60 countries and regions including China, the United States, France, Singapore, and Japan. To date, it has provided services to over 300 listed companies, delivered in-depth offline support to more than 7,800 industry-leading hidden champions, and achieved online coverage exceeding 13 million users across all platforms.
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This logo design takes the core spirit of CYJIAOMU as its starting point. Through rigorous geometric logic and profound business metaphors, it creates a highly recognizable visual symbol:
Three Interconnected Rings: The structure of three interlocking rings resembles a “yeast cell,” embodying the original mission of helping other businesses “ferment” and grow. Though small, yeast can trigger transformative change and drive corporate transformation and upgrading—much like its role in the fermentation process—while also symbolizing the enduring vitality of a century-old yeast culture.
Growing Together: The three interconnected rings also represent the close bond between us and our clients, accompanying them on their growth journey and putting our “Client First” values into action.
Independence and Interdependence: The circular structure, where each ring connects to the next, resembles the arms of a team clasped together. Each ring is a complete entity, yet at their junctions, they generate synergistic energy. This embodies the balance of independence and symbiosis within collaboration, representing the team philosophy of “Entrepreneurial Yeast”: independence and interdependence.
Breaking Boundaries to Grow: The three circles, stacked according to the golden ratio (1:0.618), form a dynamic, open triangle that blends the “stability” of classical geometry with the “fluidity” and “openness” of a futuristic aesthetic. This design not only satisfies the principles of visual harmony but also subtly conveys the corporate strategic logic of “seeking breakthroughs within stability.”
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Adopting "Sunshine Orange" as the main color tone, it not only embodies the vigorous vitality of the rising sun but also the accumulated strength and potential of autumn's harvest. This color language that transcends seasons represents the vitality and enthusiasm, which is precisely the embodiment of the "optimistic and resilient" spirit of the entrepreneurial yeast.

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