Jia An
Logo, UX/UI Design
Author: Xicheng Ge Editor: haoliu
2024
JiaAn is a mobile application designed to help users find and compare product prices by aggregating data from multiple e-commerce platforms. It provides real-time price information, promotional activities, and discount coupons. Our team provided comprehensive design consulting and interface design services for the JiaAn App, focusing on enhancing user experience and visual aesthetics. We optimized the app’s intuitiveness and operational fluidity, making it easier for users to access the information they need and make informed purchasing decisions. Our design improvements significantly enhanced user experience, overall functionality, and visual appeal of the app.
PriceAn App is a shopping assistant app that is based on large model technology and aims to help users achieve a more cost-effective shopping experience. The app provides advanced product recommendations, price comparison, and bargaining services, using intelligent algorithms to recommend high-quality products to users, and utilizing cross-platform AI precision price comparison functions to help users lock in the best price for the same product.
We conducted interface design for the Price An app, with the ultimate goal of assisting the app in continuously optimizing the user experience, exploring more innovative feature usage scenarios, such as social e-commerce and intelligent voice assistants. We hope that the final result will always be in line with user needs and meet the expectations of users in the era of intelligent shopping.
Logo upgrade We retain the core font as an important recognition vision, the original font is relatively soft, and there is a gap with the perception that needs to be transmitted in the direction of product upgrade. We hope that the adjusted perception is a "crisp and decisive" product perception, so we optimize the font form, and tend to be more concise and clear font structure, matching and harmonious with the product perception. Adapt to the use of mobile apps, the text is concise and bright, avoid complexity, and the font design is neutral and restrained.
The new brand color system takes black and blue-violet as the base color, blue-violet is often regarded as the symbol color of science and technology, from the perspective of visual perception, blue-violet belongs to the cool color, its calm and steady characteristics can convey a sense of accuracy, reliability and order, which is highly consistent with the scientific and technological pursuit of AI products.
We designed a simple social media poster. The copy is concise and direct, and the core features of the product are quickly conveyed, that is, the user can save money through AI technology, and the audience can understand the main selling points of the product in a short time.
The Price Safety APP is embedded with a voice assistant, and we customized its image, extending a series of emotional actions. We hope to provide a more interesting and intelligent interactive experience for every user through details optimization. After multiple versions of discussion and optimization, we finally determined the robot shape, but only retained the head outline, deepened the changes in eye expression, and the image had a human-like feature, which could express simple emotions. The final color scheme was chosen as a fresh and simple light color, with no complicated decorations, to reflect a sense of professionalism, friendliness, and futurism, giving users a sense of trust and security and aligning with the core values of the APP.
The voice assistant avatar can respond to some of the user's commands, and the user can be influenced by the avatar's emotions during different operations and waiting periods, generating a sense of pleasure. Meanwhile, the app achieves functions such as voice search and AI intelligent recommendation, which further enhance the app's level of intelligence.
