MOUJITI ART+TECH
Logo and Website Design
Author: STOYARD 2024-06-13 Editor: STOYARD BEIJING
2024
A collective ART+TECH is a creative collection focusing on "art + technology". The team brings together artists, designers, architects, engineers, musicians, curators, playwrights, creative planners and other multidisciplinary and professional talents, and cooperates with the most creative and adventurous individuals or institutions in the world's art, technology and business fields, through the practice of work creation, curation planning, experience design, public art and other practices. Constantly explore the application scenarios of "art + technology" in museums, exhibition Spaces, commercial Spaces, drama Spaces, public Spaces and other social fields.
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As an avant-garde artistic team, the collective ART+TECH has always been passionate about exploring the fields of digital art and interactive art, challenging and uncovering more novel and interesting artistic expressions. They have repeatedly experimented with the integration of digital art and digital mediums such as screens, organizing large-scale art exhibitions that revolve around digital technology and digital creativity, presenting a comprehensive view of current digital development, and creating a perceptible, participatory, cross-media, interdisciplinary, and cross-domain digital scene that organically combines industry, art, design, and ecology. In addition to planning and creating diverse forms of artistic works, their pursuit of art itself will also encourage young artists to continue growing and creating.
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First, since the company Moujit was founded, fluorescent green was chosen as the main color, and 100% RBG fluorescent green was used more in early visual displays due to its high visibility. However, as high-definition screens and high-brightness screens have become more common in recent years, using RBG fluorescent green in large areas can be quite eye-straining.
Secondly, the original 100% RBG fluorescent green had a more avant-garde digital art feel, but it was also a common green mask used in the digital post-production industry. As moujiti's business has grown to over a decade of existence, moujiti is no longer limited to screen or post-production creations. Moujiti is exploring and achieving good results in multiple fields, such as exhibition planning, spatial narrative, installation, and self-owned artworks. Moujiti needs a green that is not so extreme, perhaps a more vibrant green, a greener with more youthful feel. As an established creative company, we are constantly innovating in design and pushing the boundaries of our work, making it more youthful. This also gave me some inspiration to adjust my thinking.
Third, when Moujiti disseminates its content through many new media, it needs the brand's main color to have more inclusiveness, allowing for the use of other complementary colors for comprehensive use, with changes in temperature and hue, rather than being limited to using only one single main color to form the brand's color system.
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The official website of the collective ART+TECH, designed and developed by Stoyard, maintains a minimalist visual style, simplifying the layout to allow the content to take precedence, showcasing the charm of the works themselves, and enabling more art enthusiasts to calm down and appreciate the works at a slower pace.
The homepage opens with a video of popular works to broaden the user's perspective, and the three conspicuous texts "Projects, Exhibitions, Works" clearly indicate the browsing directions for users. It can be said that the entire website is concise without any redundant words, and the rhythm is smooth and relaxed.
The sense of minimalism is embodied in every detail of the website. In terms of color, to avoid the presentation of a large number of works leading to a cluttered appearance, we have almost abandoned all unnecessary colors, retaining only the core color of the collective ART+TECH institution - green, and flexibly incorporating it into small details such as text backgrounds, underlines, and cursors. This allows users to occasionally see a touch of green when moving the mouse, as if unexpectedly triggering a surprise.
Providing users/readers with a little bit of fun unintentionally is also a sincerity we always maintain in our design. We hope that an art website can possess such enthusiasm.
Based on the public's mobile reading habits, the layout of website content also needs multiple considerations to meet the beautiful content under different screens.
In a page, the size of the text/image, the distance between the picture and the word, the arrangement of multiple pictures, and the number of words in a certain section of content, these easily ignored problems are reflected in screen reading, which will affect the appearance of the whole picture, we can not because of the content, and let users produce reading anxiety.
Therefore, the designer should make many debugging in the process of typesetting and choose the most appropriate scheme.
The design of a collective ART+TECH art website is actually the design of a classic case base, the usual project, the case will be a part of the corporate website, and in this design, the case is obviously the most core part, this type of design often tests our ability to comb the data. We need to help the website to optimize the condition of a large number of content, so that users can quickly and accurately find the artistic content they are interested in.
Overall, the site is presented in a light and elegant form, and there is room for expansion. This is also more in line with the attitude towards creativity and ART expressed by a collective ART+TECH: to explore in a running, continuous and free attitude.
Thank for you.
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