Flexiv
Intelligent robot brand global official website
Author: Xicheng Ge 2023-07-07 Editor: STOYARD BEIJING
2025
Flexiv (skarn) is one of the world's leading technology of general intelligent robot company, focus on research and development, production set of industrial control, computer vision and artificial intelligence technology, which integrates adaptive robot products, for customers of different industries based on the evening of robot system, innovative solutions and services as a whole.
we design a new brand for its website, from the perspective of three-dimensional, application, market and so on, through the more quality, more impact of visual image of the product itself industrial aesthetic feeling.
1. Project background
Founded in 2016, Fexi's core founding team comes from Stanford University's Robotics and Artificial Intelligence Lab, and now has offices in Silicon Valley, Shanghai, Beijing, Shenzhen, Foshan, Taiwan, Singapore and other regions.
Flexiv aims to be a leader in the era of Industry 4.0, driving the development of intelligence in manufacturing and other industries worldwide through continuous technological innovation and service excellence. Flexiv is committed to applying adaptive robotics technology to a wider range of fields, bringing greater convenience and value to human production and life.
The intelligent robot market shows a trend of personalized, flexible and collaborative development. Customer demand for robots is increasingly diverse, requiring robots to be able to adapt to different production environments and task requirements. At the same time, the collaboration between robots and other production equipment and information systems is becoming more and more important.
Based on the market competition situation, we want to empower the enterprise through the digital platform of the website, then we must spare no effort to highlight the advantages of the enterprise in the design, such as strong technical strength, product versatility, innovation ability, service quality and so on.
2. Website framework planning
The framework of the website needs to be polished repeatedly to achieve the optimal user experience. First, the navigation structure should be clear so that users can easily find the information they need. The main waybill should contain the main product or service category and provide a search box to allow users to quickly find specific information.
The entire website is informative and provides comprehensive information on companies, products and services. Such as introduction, news, customer cases, frequently asked questions (FAQ) and other content to meet the information needs of users. According to the usage habits of mobile users, the website adopts a responsive design to meet the user experience in all scenarios.
The details of the site's color scheme, fonts, and size ratio changes are also completed in the early stages of planning.
At the beginning of the design, we need to disassemble and reorganize the information, and transform the needs of the enterprise into a large amount of data, which is used to support the skeleton and flesh of the entire website. We divided the official website project into three processes, market and brand research, UX and framework construction, design deepening, this process for us to determine the design direction of the entire project, we can even at this stage, the entire project schedule for accurate control.
3. Explore the deeper meaning of the product
Product is the core of the enterprise, our interpretation of the enterprise, in the final analysis, is the understanding of the product itself. Therefore, in the design, we will emphasize the characteristics and advantages of the product. Highlight the company's products and services in the official website, focusing on their uniqueness and advantages. In the design process, make sure that the product introduction, function demonstration, application scenarios and other content are highlighted.
Logical list of product details, product pages need to provide detailed product information, including features, technical specifications, pricing strategy, etc. In this way, potential customers can fully understand the product and make purchasing decisions.
The product page is the most core part of the product website, after fully understanding the overall structure of the product. We started to split the selling points, and for each selling point, we designed ICONS, dynamic materials, high-definition renderings, etc., to better assist the display. At the same time, some corresponding selling points have also added material for real machine applications.
4.3D perfectly interprets dynamic details
3D rendering is more interactive than traditional static images. Therefore, we choose to build a model scene, through the three-dimensional virtual highly restore the dynamic form of the product to show the trajectory and details of the robot, simulate the real lighting and material effects, and use the mixed cutting method to series the company's products.
This means that customers can get a very real feel for the product through the 3D rendered images on the website without actually touching the product.
From a broader perspective, the product dynamics simulated by 3D technology also have a good effect on corporate marketing. This high-tech display can not only attract customers' attention, but also allow customers to have a deeper understanding of the characteristics and advantages of the product. Thus help to increase the sales and market share of products.
5. Selling points split to enhance product persuasion
We have also done a split of selling points to present the advantages of the product in a more specific and clear way, which helps to strengthen the persuasive power of the product. For each selling point, we designed ICONS, dynamic materials, high-definition renderings, etc., to better assist the display of a series of products and highlight product differentiation. At the same time, some corresponding selling points have also added real machine application materials to help users understand the product more clearly.
The detailed processing of the selling point of the product is also hoped that the enterprise can find the user's feedback and opinions on the product through the continuous tracking and analysis of the selling point, so as to provide the direction for product iteration and innovation. Continuous improvement and optimization of products helps to maintain competitive advantage and meet the changing needs of the market.
5. Corporate activities
With the advancement of Industry 4.0 and the transformation and upgrading of the global manufacturing industry, the demand for industrial robots is growing. At the same time, there is an increasing demand for adaptive robotics technology in healthcare, logistics, agriculture and other fields, and Flexiv's adaptive robotics products are expected to be widely used in these fields.
From September 19 to September 23, 2023, the China International Industry Expo (CIIF) will be held at the National Convention and Exhibition Center (Shanghai). After a gap of two years, the fair returned again, Feixi technology with full of innovative technology and sincerity.