JOYAMI
BRAND BOOK
Author: STOYARD Editor: STOYARD BEIJING
2022
joyami is an innovative and interesting smart kitchen electric brand, committed to explore new ways of playing in the kitchen scene: through in-depth analysis of the new American food culture, truly understand the young generation's needs for food social, integrate diverse food culture into the brand design, and cooperate with smart products, so that young people can better "enjoy the delicious time".
We designed a new joyami brand manual to help the brand standardize the contents of products, marketing, operation and so on, and deliver the pictures with more charm and stories to consumers.
We designed a new joyami brand manual to help the brand standardize the contents of products, marketing, operation and so on, and deliver the pictures with more charm and stories to consumers.
joyami is an innovative and interesting brand of smart kitchen appliances. Through intelligent product design and the creation of new American food culture, it makes cooking easy and simple and full of infinite possibilities, so that more young generation can step into the kitchen and enjoy the fun of food and cooking.
"joyam! Is a compound word, is the combination of "Joy" and onomatopoeia "Yami", through the inversion of the onomatopoeia of the letter "i" become exclamation point, strengthen the brand want to express the mood of enjoying delicious, and give the brand name more strong sense of slogan, let joyam! Be the wonder of enjoying amazing food.
When you understand the story behind the brand story, and then design the brand handbook, everything will fall into place.
The overall tone of joyami brand is young and energetic. The main colors come from natural green leaves and bright yellow and green, inspired by lime, curry and so on, which are common in Southeast Asian food, creating a visual impression of taste.
The high saturation color also makes the brand extension more expressive, which is in line with the dynamic characteristics of the young crowd of the brand calibration.
Therefore, the design principle of the brand manual is to be highly consistent with the brand positioning, while carrying out part of the extension and creativity, the brand statement is clearly and powerfully expressed. Make the brand information more appealing, inclusive, and show the difference with other brands.
I to fit your exclusive need
Enjoy yummy moments!
Say goodbye to tradition
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As millennials settle down and Gen Z enters the world, the experience of a home kitchen space is increasingly on their minds. No matter for families, couples, or single people, in the increasingly compact kitchen space of modern life, they all need some integrated, convenient, time-saving and space-saving products to make life more comfortable and agreeable. At the same time, they love novelty, are surrounded by intelligence, and love personalized expression.
In order to fit the characteristics of consumer groups, joyami with a series of simple, intelligent, multi-functional, and very cost-effective products for young people to make complex into simple, to create a more light, convenient, personalized cooking process.
Based on this, maturity, wisdom, precision, wisdom, simplicity become the key words in the process of brand manual design.
joyami's main products include intelligent rice Cooker S1(0.8L), intelligent induction cooker, intelligent electric kettle, multi-functional non-stick cooker, and a variety of kitchen electricity to meet the highest kitchen demand of each family. Product features include intelligent temperature control, localized recipes, custom menus and other functions to meet the customization needs of young users.
Brand is made of details accumulated over time, and product texture, but also need to polish carefully.
Therefore, before making the brand manual, we made a detailed interpretation of joyami series products, and made refinement and classification, hoping that each product could be given changes through design, so as to become different.
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Consumers tend to spend more time on brands that resolve conflicts in their lives.
Therefore, according to the information provided by the brand, we combine short and moving descriptions with graphic changes to present expressive pictures through layout design.
We highlighted highlights in the copy; Part of the product is rendered by changing the light, shadow and background color to make it more textured. We also refined part of the cooking scene to create a simple and comfortable environment.
We hope to drive consumers to recognize and like the brand through the picture effect, and have accurate and friendly cognition of the brand.
The brand brochure is not a product brochure, but a management tool that allows the brand to be positioned in a disciplined manner. All the questions consumers want to know can be answered here.
So we want to depict the product itself at the same time to emphasize the expressive content of the text. By breaking the "barrier" based on region, culture and eating habits through the picture aesthetics, it is widely spread and impressive in the world.
Eventually, the handbook can reach the level of communicating the brand concept to global consumers. Based on the future kitchen paradigm of joyami's "true intelligence", it can provide consumers with products and services that are more in line with modern trends and local aesthetics than the smoke and clutter of traditional kitchens.
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As a subbrand of TOKIT, joyami inherits TOKIT's smart attributes, automatically adjusting cooking temperature and time through cooking curve, realizing remote control through APP customized controls and functions.
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joyami, as a sub-series of products owned by Chunmi Technology, also aims to "go to sea with the brand" as a long-term goal, rather than simply "go to sea with the product" as a quick way.
Therefore, we hope that the final design effect of the brand manual is in line with the brand planning, in line with the texture and tonality of the product, to present the future kitchen ecology for consumers all over the world, and to build a pleasant and personalized home space.
joyami is a Chinese brand with brand influence and brand premium overseas. It will get twice the result with half the effort when deepening its overseas layout in the future, and we are lucky to participate in it in another way.
Thank for you.
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