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LogotypeGuide DesignCity RenovationReal Estate and Hotel Restaurant
Author: STOYARD 2023-01-07 Editor: STOYARD BEIJING

2023

Trace back for the centennial architecture
and integrate tea ceremony culture.
High end luxury hotel with a new sense of historical experience,Together with UDS Design Company of Japan, we completed the design work of Ba Gong Di Hotel.
1. Enlarge the history of the old house

In 1910, the Russian tea merchant Banov brothers funded the completion of the "Ba Gong House", the first generation of senior apartment buildings in China. The main body of the building is made of red brick, brick and wood structure, the building is four storeys high, and was developed as residential housing, then vacant.

In 2020, the old building renovation project was launched. After a series of design planning, in December 2022, the commercial space of Ba Gong Di after the century-old Ba Gong House renovation was revitalized, becoming a commercial space with great historical and cultural deposits and positioned as an exploratory historical and cultural boutique hotel.

We received the design commission, to design logo, Chinese and English fonts, standard colors, graphics and visual design of guide for Ba Gongdi commercial hotel. Based on the preliminary research of the project, we are well aware of the significance of "historical heritage" to the whole space. Therefore, the overall design idea is to meet the needs of high-end urban consumption, but also suitable for the style of "old house".
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2. Inspiration comes from the building itself

Located in a triangle at the intersection of three streets, Poyang Street, Dongting Street and Lanling Road, the building is triangular in shape. On the third floor of its peak pavilion is a monk's hat-shaped hall, which was called "Russian winding Head Tip" in those days.

The redesigned Ba Gong Mansion retains the sense of age of the old house, and turns the complex into a simple one in decoration. The clear water red brick walls and stone gray columns are not over-painted, and the columns, wall carvings, domes, decorative columns, grille doors, shutters... These retained details fully "exposed" the historical texture of the century-old building. These architectural features provide us with interesting design references.
Our design inspiration is extended from the details of the entire building itself, such as the way the letters start and end, and the Angle of the slant echoes the triangular shape of the building. And the Chinese font body and stroke is also slim slim, beautiful and elegant.

The design of auxiliary graphics also retains historical traces. We refer to the traditional architectural patterns popular in the last century, extract the core elements, symmetrical layout pattern, the English abbreviation of flower body and the content of tangled flowers, simplify, abstract and integrate these details, and finally fit with the historical sense and inclusiveness of the building itself.
Because of its unique historical and cultural connotation, historical boutique hotels have excellent market plasticity. Therefore, the commercial space of Ba Gong Di integrates classic history and modern trends. These designs and details are aesthetic experiences that other commercial hotels cannot reproduce.

We take these elements into full consideration in the process of design, trying to present images and symbols that can conform to the heritage of the whole space, which can not only retain historical significance, but also allow modern and trendy elements to circulate in the building.
Finally, we choose retro and metallic color as the standard color. Retro green is calm and atmospheric, thick and simple, retro yellow with metallic luster, noble and elegant. The combination of these colors and the beautiful font on the end makes people immediately return to the atmosphere of the last century.
We have designed VI basic graphics such as business card, handbag, hotel door, brochure, envelope and letter paper, and key for Ba Gongdi commercial hotel.
The historical charm is the most irreplaceable, so the Ba Gong Mansion has retained a large number of traditional characteristics during the transformation. The wooden structure, red bricks, chimneys and carvings of 100 years ago have been preserved without changing the shape or material of the building.

In the future, Bagongdi Hotel will bring a richer and more international lifestyle to Hankou historic area, and the "old house" will be re-integrated into the urban development in another way, which is full of expectations.

Thank for you.

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