AccuMedical
Neurointerventional Medical Technology Company
Author: STOYARD 2022-12-19 Editor: STOYARD BEIJING
2025
Founded in 2017, Eco Healthcare is a medical technology company. Committed to the development of innovative medical devices and used to solve clinical challenges, it is now developing a series of neurointerventional devices according to the global clinical needs, with a research and development and international operation center in California, USA, and a manufacturing and management operation center in Beijing, China.
As a medical device company in the field of neurointervention, Eco Medical has now laid out three product lines: hemorrhagic stroke treatment products, ischemic stroke treatment products, and pathway assistance products. At present, two products from Eco Medical, Cosine distal access catheter and Sine microcatheter, have been approved by the NMPA.
1. The back story
In recent years, due to the large number of patients and high fatality rate, cerebrovascular diseases such as stroke have attracted more and more attention, and the subsequent awakening of health awareness has made the field of neurological intervention concerned.
Under such conditions as large market space, fast growth rate, upstream technology drive and national support, China's market for neurointerventional medical devices will expand rapidly, with an estimated compound annual growth rate of 20.2% from 2019 to 2030. Neurointerventional devices have a great possibility to replicate the domestic alternative path of coronary stent.
Therefore, it is generally believed in the investment market that "marketing and marketing correspond to hand-to-hand combat, which solves the problem of survival, while innovation is the key to solve the problem of long-term development."
Through the industry analysis and product research in the early stage of the project, we learned that the entire medical device industry is full of vitality, but it also faces challenges all the time. In order to cope with future homogeneous competition, industry-leading product and service level, international R&D team, and innovation ability will become a strong guarantee under the global competitive situation.
Based on this, as the brand consultant of Eco Medical enterprise, We set up the official website for Eco and designed brand VI. The overall design concept focuses on the "product" itself. By strengthening product details, we hope to maximize the brand tone and enterprise innovation technology strength.
2. Design concept
The overall tone of the website is simple and restrained, biased to rationality, in line with the scientific sense and focus of the medical field. We design micro-interaction in the details of the site, so that users can get a good experience in the process of browsing the site.
In order to better express the characteristics of the product, we also added the function of 360° real-time model display in addition to the rendering video, showing the appearance of the product in an all-round way. Due to the addition of aesthetic elements, the final visual effect of the product not only retains high precision, but also shows the exquisite process aesthetics.
From the visual layer and experience layer, improve the readability of the website and spread.
In the opening image of the official website, we adopt the design of virtual exhibition hall to achieve immersive visual experience. In the picture "material", we used 3D models, micro-dynamics and brand colors to strengthen Eco Medical's safe, high-quality and creative style memory.
Click on the product to trigger the next action and enter the product details page. For each product, we have rendered action-action videos with distinctive style, enlarging the product details, so that users can remember the product information in the shortest time.
Below the product video, the highlights and details of the product are presented in the form of cards, which folds most of the data to avoid the visual pressure and boredom brought by a large amount of professional data information.
In order to effectively deliver information related to medicine, pathology and product performance to users, we transform some obscure and unaesthetic popular science content into systematic and unique brand style images through three-dimensional rendering.
We hope to eventually form a complete set of brand visual language system, written into the brand DNA.
Based on the content of PC, we have carried out multi-size adaptation design of mobile terminal, so that users can view the content more conveniently.
In addition to the establishment of the official website, we also designed a series of graphic materials for the offline publicity activities of Eco Medical brand, including product manual, brand LOGO, publicity poster, main vision of the conference, invitation letter, leaflets, roll up, business cards, etc.
We extract brand elements from products, combine aesthetics and science and technology to create reusable, toned brand scenes, so that the brand is more contagious and appealing.
We designed a series of animated videos for Eco Medical's logo and press conference, which perfectly integrated technology and aesthetics in a dynamic way to enhance visual impact.
We designed a series of animated videos about logo, copywriting and press conference for Eco Medical's press conference, which perfectly integrated technology and aesthetics to enhance visual impact.
The main visual effect of the conference is science fiction as the keynote, and the picture elements are designed to echo the surging, clever and other characteristics of the theme.
In the dark blue of silence, a set of discs rose slowly, shifting in mysterious light and shadow, like cells in blood or molecular components in machinery. Create a technological fantasy through color and movement.
We designed the offline exhibition hall for the brand. The whole exhibition hall is presented in a half-wrapped glass box, which is transparent and simple, and fits the product positioning. The exhibition booth mainly places product videos, models and manuals. Convenient visitors more convenient access to brand information.
4.Vision
We hope to eventually provide customers with more than just a website, a few posters, but a novel solution. To this end, we present the precision manufacturing of products, popular science diseases and techniques in the website and visual design, to elaborate the outstanding vision of the enterprise team.
We hope to help enterprises gain competitive advantage and build a successful brand image by driving value through design.