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Author: STOYARD 2022-04-15 Editor: STOYARD BEIJING

2022

Chunmi technology is a technology kitchen ecosystem relying on Internet kitchen electricity and facing the future era of cooking customization.

In April 2014, chunmi joined Xiaomi ecological chain and focused on the R & D and production of Internet kitchen appliances and systems.

In 2021, tokit and joyami went to sea and laid out the global market. We helped chunmi complete the overseas website and content design.
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1. Brand background

As an innovator in the smart kitchen appliance industry, Chunmi Technology has always been looking for certainty in uncertainty. From product innovation, to personalized recommendation, and quality service, we strive to do a good job in every link, so that every user can feel the strength and heart.

Pure Rice focuses on cutting into the kitchen scene, based on the Internet kitchen appliances, supplemented by the combination of software and hardware, an integrated online and offline technology kitchen ecological system.
2. Visual style positioning

Chunmi Technology has outstanding original design capabilities, precise user insight capabilities, precise marketing, humanistic care, leading technology and other labels.

Based on these contents, we have done a series of research and communication, and determined that the overall visual style is mainly simple and comfortable, and finally presented to users an image with the unique thinking of the brand.
3. Design logic

We made website pages, product screens, product renderings, brand logos, and brand brochures. We design from three aspects: product aesthetics, process details and scene presets.

The TOKIT website is a marketing conversion-oriented website, so when designing interface interaction, we need to integrate marketing concepts, methods and techniques into the design.
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Appropriate interaction design will bring users a more friendly experience and avoid superficial coolness. The website adopts a more connotative micro-interaction form to increase details and improve user comfort.

We slide the mouse down to enter the product details page. The product concept map is dismantled dramatically. The disassembled details have corresponding video display and text explanation. The small components will rotate with the movements of our mouse, which is both beautiful and Interesting, so that users can clearly and happily understand the core functions of the product.
4. Interactive experiences are crucial

Appropriate interaction design will bring users a more friendly experience and avoid superficial coolness. The website adopts a more connotative micro-interaction form to increase details and improve user comfort.

We slide the mouse down to enter the product details page. The product concept map is dismantled dramatically. The disassembled details have corresponding video display and text explanation. The small components will rotate with the movements of our mouse, which is both beautiful and Interesting, so that users can clearly and happily understand the core functions of the product.
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In terms of product presentation, we intersperse short videos + 3D motion effects + dynamic pictures to highlight product process details and leading technologies to create an immersive experience.
5. Brand extension service

At the same time, we also made product manuals for the joyami brand.

For a brand, the brand manual is an outline and a guide for brand planning, which plays a role of standardization and guidance.

The ultimate goal is to shape the brand impression in the minds of consumers. For enterprises, brand manuals can provide reference for management and training. For consumers, brand manuals can most intuitively show brand advantages, and they can directly feel the charm of the brand.
6. Vision

We have designed the product application scene, hoping to put the product in a warm and emotional smart life scene. By creating an atmosphere, users can feel a sense of participation. The website finally presents a concept of a better life, not a cold one. of electrical appliances.

Thank for you.

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