Rokid Air
Tmall Design
Author: STOYARD 2022-03-28 Editor: STOYARD BEIJING
2022
Rokid Air is an AR product launched by Rokid. This is the first AR glasses created by Rokid for consumers. We have redesigned the Tmall details page for Rokid Air.
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Rokid Air is a product that integrates lightweight and stylish appearance, ergonomic design, AI capabilities, natural interaction and rich content. Since its release, it has been loved by a large number of fans and has been highly recognized on the platform of Tmall flagship store.
In order to better display the potential energy of the product,the Rokid team hopes that we will optimize and upgrade the overall vision and content.
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The wearer and user of Rokid Air are not professional operators, but ordinary people who have not received training. On the Tmall e-commerce platform, we can directly see various feedbacks from users after wearing the product.
This feedback is also our most precious and effective source of inspiration, so, based on platform characteristics, our design strategy will be adjusted accordingly to meet the needs and expectations of users.
The user feedback on the Tmall platform is fast and real. After repeated discussions and communication, we abandoned the abstract design concept and finally decided to use a narrative logic to design the overall vision.
The user's fingertip swiping down is like a key to unlocking a parallel world, and a single swipe opens our fictional "Rokid Air world". In this world, people are light and free, free from the shackles of gravity and roaming in the universe. Such a setting can not only increase the interest and readability of the content, but also echo the lightweight, technological and user-friendly product features of Rokid Air.
We use the elements of "metaverse", "parallel world" and "science fiction" to highlight the technological sense and pioneering concept of products.
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We extracted some elements from the concepts of "metaverse", "parallel world" and "science fiction" to highlight the technological sense and pioneering concept of the product.
In addition, in order to show the advantages of the product more completely, we also output part of the copy content, and the final shocking effect is formed through the delicate connotation of the text and the external tension of the vision.
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We refine the product from the aspects of product design, user experience, technology, product technology, application resources, etc. The sparse page layout and just-right text catch the user's attention from the very beginning, in the deep cosmic background Read on as we guide us, and we want to really cover it all，Empower the product.
Thank for you.
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