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Tiger Brokers

Australian official website

Service Content

Listed CompanyProducts Marketing WebsiteMotion GraphicsFinance
Author: Xicheng Ge Editor: STOYARD SHANGHAI

2022

Tiger Brokers is a NASDAQ listed global company (TIGR) providing over 9 million registered users and nearly 2 million account holders with access to the world’s stock markets. Since our inception in 2014, the company has become the fastest growing online broker for millennials and Gen Z. We have redesigned the official Australian website for it.
https://www.tigerbrokers.com.au
Tiger Securities, established in 2014, is an Internet brokerage focusing on US and Hong Kong stocks. Founder and CEO Wu Tianhua graduated from Tsinghua Computer with a bachelor’s and master’s degree and is the former head of NetEase Youdao search technology. Tiger Securities has received investment from well-known investment institutions such as Xiaomi Technology, ZhenFund, Xianfeng Evergreen, and Jinglin Investment.

Relying on the advantages of the Internet, Tiger Securities provides securities business covering US stocks, Hong Kong stocks, and A shares (Shanghai-Hong Kong Stock Connect). Through the mobile and computer client software independently developed by Tiger Securities - Tiger Stock, you can play with one account and one sum of money. Global capital market, and enjoy ultra-low commission trading services.

On March 20, 2019, Tiger Securities (NASDAQ: TIGR) successfully landed on NASDAQ.
Tiger Securities, established in 2014, is an Internet brokerage focusing on US and Hong Kong stocks. Founder and CEO Wu Tianhua graduated from Tsinghua Computer with a bachelor’s and master’s degree and is the former head of NetEase Youdao search technology. Tiger Securities has received investment from well-known investment institutions such as Xiaomi Technology, ZhenFund, Xianfeng Evergreen, and Jinglin Investment.

Relying on the advantages of the Internet, Tiger Securities provides securities business covering US stocks, Hong Kong stocks, and A shares (Shanghai-Hong Kong Stock Connect). Through the mobile and computer client software independently developed by Tiger Securities - Tiger Stock, you can play with one account and one sum of money. Global capital market, and enjoy ultra-low commission trading services.

On March 20, 2019, Tiger Securities (NASDAQ: TIGR) successfully landed on NASDAQ.
Tiger Securities' business covers mainstream securities markets such as the United States and Hong Kong. With one account, you can invest in A-shares and Hong Kong stocks during the day and play US stocks at night. It adheres to the business philosophy of "integrity, compliance, efficiency and transparency", and is committed to providing a safe, efficient and convenient global asset allocation platform for young and middle-aged investors deeply influenced by Internet culture.
After an in-depth understanding of the company's development process and philosophy, we have a preliminary vision for the website framework and vision. We hope that Tiger Brokers' Australian official website will become a digital platform that is completely different from other financial products.

So we have done enough homework on the visual layer. We have abandoned the traditional blue, black, gray and other rational colors of financial and technological products, but chose to use the yellow in the corporate logo as the main color, supplemented by a large area of white space. , plus a part of black and gray tones to form an overall color structure. Surprisingly, this bold use of color does not appear to be exaggerated and flimsy at all, but presents a dynamic, bright and exciting effect.
We designed a set of ICON for the official website, hoping to enrich the content details through ICON. These small elements replace the cumbersome text, and can express more accurate and simple information. Some difficult-to-narrate content will be more clear and vivid when expressed through ICON.

In the design of ICON, we have carried out gradient and transparent processing on the graphics, which will appear lighter and more transparent visually. We hope that the official website of Tiger Securities will finally give the impression that it is free from the heaviness and tension brought by traditional financial products, but It is refreshing and presented to the user with a youthful and relaxed attitude. Moreover, this design method also echoes the business philosophy of "efficient and transparent" of the company in terms of connotation.
We designed a set of ICON for the official website, hoping to enrich the content details through ICON. These small elements replace the cumbersome text, and can express more accurate and simple information. Some difficult-to-narrate content will be more clear and vivid when expressed through ICON.

In the design of ICON, we have carried out gradient and transparent processing on the graphics, which will appear lighter and more transparent visually. We hope that the official website of Tiger Securities will finally give the impression that it is free from the heaviness and tension brought by traditional financial products, but It is refreshing and presented to the user with a youthful and relaxed attitude. Moreover, this design method also echoes the business philosophy of "efficient and transparent" of the company in terms of connotation.
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Based on the financial characteristics of the product, numbers are extremely important symbols, and amounts, percentages, etc. are all content that needs to be highlighted.

We choose to use the form of cards to integrate and display different digital content to avoid the visual burden caused by a large number of dense numbers. We hope that the user's eyes will be more focused and the browsing experience will be easier.
We don’t actually have too many cool dynamics in the design of the official website. We just designed a slightly jumping mobile phone on the top banner and bottom of the home page. The top display scrolls to display the stock market, and the bottom display shows the user after logging in to the website. a series of basic operations.

We hope that the official website will feel fresh, concise, bright and smooth, and the final result can satisfy the user's visual and user experience to the greatest extent, empower the brand, and improve the user retention rate and conversion rate for the website.
In fact, we don't have too many cool dynamics in the design of the official website. We just design a small mobile phone at the top Banner and the bottom of the home page. The top mobile screen displays the scrolling stock market, and the bottom mobile screen displays a series of basic operations after the user lands on the website.

We hope that the official website gives people a feeling of clean, simple, bright and smooth, the final result can maximize the user's vision and user experience, can empower the brand, for the website to improve user retention and conversion rate.

Thank for you.

Contact
Tiger Brokers / Australian official website