Use "Brand Personality Characteristics" and "Psychological Positioning" to explore new brand symbols in the new media era of differentiated innovation for the main station variety show. Taking new media, new media, and multi-scenario interaction with users as important elements, the stage lights are constantly intertwined with the viewing angles, and the scenes are intertwined to open different chapters to attract the audience's attention. We are also expressing the interaction between the audience and the characters, the gaze and the The interaction of the stage, the interaction of excellent content and future vision, we use simple graphics to interpret the brand definition of the three relationships that are constantly combined in time and space to produce new changes.