Gubeikou • Ancient Great Wall
Let red history be seen again in digital experiences
Editor: STOYARD BEIJING2026-09-01
2021
Gubeikou, located in Miyun, Beijing, is an important military pass along the Great Wall and a historic town that blends Great Wall relics, natural landscapes, and red tourism. How to integrate fragmented scenic-area information and tourism services to provide visitors with a clear, convenient, and culturally enriching travel experience is the core issue this project aims to address.
STOYARD has planned and designed the “Gubeikou Smart Guide” mini-program, covering the entire tourist journey from pre-trip preparations to on-site exploration. The project uses a mobile app as a unified entry point, integrating services such as reservations, ticketing, transportation, map navigation, attraction information, audio guides, and interactive check-ins to create a seamless experience for visitors—guiding them from learning about Gubeikou and planning their itinerary to immersing themselves in its rich offerings.
STOYARD has planned and designed the “Gubeikou Smart Guide” mini-program, covering the entire tourist journey from pre-trip preparations to on-site exploration. The project uses a mobile app as a unified entry point, integrating services such as reservations, ticketing, transportation, map navigation, attraction information, audio guides, and interactive check-ins to create a seamless experience for visitors—guiding them from learning about Gubeikou and planning their itinerary to immersing themselves in its rich offerings.
In the experience design, the small program combines practical tourism services with cultural exploration with a sense of participation. Tourists can not only view the details of scenic spots, get contact information and discover surrounding scenic spots, but also clock in, light up the destination and record personal footprints during the tour. The clear content level and simple operation path reduce the cost of obtaining information and arranging itinerary, and also make the on-site tour more continuous and exploratory.
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Discover attraction → View details → Audio guide and interactive check-in → Purchase tickets → Submit order → Map navigation
Visitors can search for destinations by following recommended routes or by category, such as red tourism sites, the Great Wall, guesthouses, and farm stays. Through real-life photos, opening hours, written descriptions, and audio guides, visitors can gain a more comprehensive understanding of the attractions. The clock-in, lighting and tourist participation data enhance the sense of exploration and participation in the tour process. Details of scenic spots can be directly connected to the map route, guiding tourists to understand the smooth transition from online to offline visits. There is full online ticketing functionality embedded. The services are not isolated from each other, but form a complete experience around the tourist journey.
Project services include
Product planning, information architecture, user experience design, visual design, interaction design and small program design.
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