Atelier FCJZ
Author: STOYARD 2019-07-30 Editor: STOYARD BEIJING
2019
Founded in 1993 by internationally renowned architects Zhang Yonghe and Lu Lijia.FCJZ is an architectural design firm that has started its practice in China. Operating for more than 25 years, it is one of the most influential architectural design institutions in China. We are very honored to work with FCJZ to create a very new website in 2019. The exhibition includes all published works of FCJZ.
Over the past 20 years, Very Architecture has evolved from a solo studio characterized by research and innovation to an internationally renowned architectural design firm. He has exerted great influence in the fields of architecture, culture, art and design at home and abroad, and has won many important awards at home and abroad. His works have been widely introduced and published at home and abroad.
Very Architecture has a forward-looking vision, rich experience, good professional quality and unique creativity in the field of architecture, art and design. Very firm in the value of design, emphasis on research, emphasis on methods, committed to the innovation of construction technology, gradually formed a comprehensive practice covering a number of design fields.
"Neutral" "concise" website design style is indeed all the rage, has become the preferred page vision of many websites, it cut down many complex effects, to simple operation and clean and regular screen to meet the needs of users.
But this single page effect is not lively fun, we prefer to use some rich and fun web design, enhance the visual characteristics of the site personalized and creative interaction mode, we hope to create more fun through digital interaction.
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Mr. Yonghe Chang, the founder of Unusual Architecture, is a pioneer designer who has great passion for design and always maintains the spirit of exploration, which coincides with the pursuit of STOYARD. We are also a non-conformist team.
The design of the website was inspired by their concept: "Architecture is not just about designing a house, but thinking about how people can carry out activities in this environment. There should be a big world behind the building."
The result of our discussion was to create an interactive and interesting website, so we designed an unconventional menu, using "doors" as the "entrance", each door is a very real design work in the past, extracted and abstract.
The home page is an animation showing the main four parts of the site: "Archives", "present", "We", "news".
A row of white houses, representing a space, a small detective, open different doors, with the "click" sound effect, as if really open a "concrete", "big" world. This kind of interactive experience through color, text and smooth animation is more exploratory and interesting.
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Open the first door of the home page: archives, show the company to do fine cases. Very Architecture is not only focused on the construction industry, there are also very wonderful works in other cross-industry. Under this category, the works cover: "Architecture, planning, landscape, interior, exhibition, product and publication", among which the main architectural projects completed "Beijing Sishu Library, Chinese Academy of Sciences Morningside Mathematics Building, Shan Yujian, Two house, Persimmon Forest Club, etc.
The page contains detailed information and atlas of the project, which can not only show the style of the project but also provide people with the opportunity to learn from it. From this perspective, the website is not only a display platform but also a reference for users of various industries to learn and communicate, which is of great significance.
There are a lot of works in the architectural case library, and we adopt the waterfall mode in the presentation of cases. Visitors can see a steady stream of cases loading by scrolling the page, which is very convenient to use. Visitors can avoid jumping out because of page turning, which is conducive to improving browsing experience.
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Fragmented information is the most likely to cause user disgust, most customers do not like to read too much text description, so we will be very building team information and contact information simple and clear here, at a glance, convenient for users to browse and view.
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As architecture occupies an important position in the industry, there must be some dry content that can be exported, such as design concept, team culture, etc. These high-quality content are also brand bonus points for visitors. No matter from the perspective of business or public welfare, these outputs are very friendly and valuable.
Therefore, in the fourth door "news" section, the building can display team dynamics, lecture information, holiday messages, project honors and other important news.
As an architecture studio, Very Architecture is not confined to the field of architectural design, but is constantly trying to break out into other areas of design, such as furniture, products and clothing.
They never stop exploring Space, Structure and Scenario, and analyze new space, new structure and new scene. Only in this way can they create a new way of life. So, in the case of websites, we also see a lot of crossover work.
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In the process of communication, we learned that the customer has such requirements, so we specially designed an "ING now" door, which shows the ongoing project of their team and provides users with the latest project dynamics and thinking process. This section also has a humorous design of a computer for architectural work as a container for displaying the project.
The whole site with light colors, warm colors, natural texture as the background color, from the visual gives a comfortable and fresh feeling.
In addition to the layout of the visual level, in the technical structure level, we adopt the advanced separation of the front and back end of the design, so as to achieve a smooth experience without refresh. There is no obvious white screen skip throughout the website, but more friendly continuous excessive experience. We also design suitable pages for the mobile terminal, so as to facilitate all users.
In the end, we decided on a website design in both Chinese and English. In any interface, click on the English area to switch to English content immediately. This process does not need to refresh, which provides convenience for many media users to check English and Chinese.
Immersive websites are designed to allow visitors to enjoy a great browsing experience, to have interesting interaction with the site, and to continue that interaction. Starting from the scene experience, we hope that users can enjoy the beautiful experience brought by the vision and content.
We from the design, data, traffic and other aspects, to bring greater business value for customers. Architecture itself is an excellent design team with a high artistic aesthetic level. Thanks to everyone's pursuit of art and recognition of interesting and experimental design concepts, STOYARD team finally built a website with both artistic and commercial functions, which reflects the brand image of very dedicated, advanced and professional architecture.
Thank for you.
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