VW-Mobvoi
Official Website
Author: STOYARD 2019-08-20 Editor: STOYARD SHANGHAI
2019
VW-Mobvoi by the Volkswagen Group (China) and the Mobvoi joint venture company that was jointly funded in April 2017, we inherited the unique culture of Mobvoi for the science and innovation of faith, while adhering to the constant Chasing, combined with self-developed full-chain technology such as speech recognition, semantic analysis, vertical search, speech synthesis and intelligent push, and Volkswagen Group's leading position in the automotive field and mobile travel, jointly develop and apply vehicle artificial intelligence technology to jointly shape A smart mobile travel solution that belongs to the future.
1. Design thinking
This is a project from 0 to 1. We need to accurately plan a clear corporate digital image "identification" system, "color" system, icon specification and picture specification for the enterprise. We need to invest more thinking in interaction, especially the homepage of the website.
The homepage of the website will make unfamiliar Internet business customers and future potential job candidates more interested in exploring corporate brand content, indirectly increasing access retention by more than 50%.
2. Tease out the logic
As a young, innovative technology company, every footprint and growth story is particularly important. We categorize news and recruitment information in an orderly manner, and design appropriate information levels. There are some interactive details, but the whole is very concise.
3. Show core competence
We want to showcase the core competencies of the brand to the maximum extent possible. We can present the 10 core competencies of enterprise integration in a concise and powerful way.
Volkswagen is deeply engaged in the vehicle-mounted field, providing customers with fully customized full-stack intelligent network solutions based on vehicle platform, which has a higher degree of integration with vehicles and better user experience in the vehicle-mounted environment. We designed a series of friendly and recognizable ICONS for them, and illustrated them in detail.
4. Mobile end adaptation
Good mobile terminal experience is very important. We adopt an independent mobile terminal design system rather than a simple responsive design, deeply optimize the design layout, and maximize the continuation of the brand visual language and concise design presentation. Concise visual contours and lightweight experience details polish the digital brand image of Chinese AI technology companies.
5.Vision
In the context of the rapid development of technology and the participation of more enterprises, the iot industry will evolve towards the direction of intelligence + and humanity + in the future. The landing scale and product user experience will become the key to the decisive victory of iot companies. At the scene, Dawei said, "Dawei will continue to make efforts in efficient, smooth and natural voice interaction, intelligent push and active interaction, service and scene closed loop, products and services emotional, humanized and other directions.
In the future, Dawei will continue the steadfastness and rigor of traditional auto companies, dig deep in its own advantageous fields, do a good job in core functions, open up user usage scenarios, and provide better user experience. At the same time, Volkswagen will also maintain an aggressive attitude as a technology company, actively explore the future development direction of intelligent vehicles, deep research vehicle, enabling vehicle enterprises."