FAYUANSI PROJECT/2018 Beijing International Design Week Branch

FAYUANSI PROJECT

2018 Beijing International Design Week Branch

Service Content

Event & Exhibition DesignAPP Programs Design SolutionCity Renovation

Author: STOYARD 2018-10-10 Editor: STOYARD SHANGHAI

2018

Outside source temple update plan beginning, city planning, Beijing city was designed by CITYLINX interactive team designed the visual system, extracts from blocks profound historical culture, use of graphics, color and other elements to express characteristics of building block, the skin texture and updated plan idea, clear temple of historical and cultural blocks the source location and identity, and update the plan to source temple organic update mode of expression and ascension, tried to method source temple story, from the perspective of visual record history, inheritance history and write history, the participatory build sustainable neighborhood urban renewal practice mode step by step into the industry and the public mind.

Start a early update the implementation of the historical and cultural blocks, the blocks of brands visual image system (VI) will serve as the first one of the important link. than general visual system, based on the significant support of a project brand, for historical block, is based on the top-level design of cities under the curator of the historical and cultural blocks of organic update planning system, more in conveying the attitude and the signal, a block to start the update to the residents and society a clear target recognition and confidence.

1/0

Design thinking through the excavation method source temple block cultural and historical value, selection of original ecological natural along with god, to extract the corresponding visual elements to consolidate and strengthen. the main structure has changed the tradition of the historical block, deep impression, the pure and fresh and elegant color and font, and integrated into the young element, add white space design, the overall plain natural, long lasting appeal.Picture taken two color shades, with simple and fluent of points, lines, words, and contrasts with the background of the numerous and complicated, the visual contrast can make the audience a strong impression.

Screen main body element, stick to the theme "city, method, source" square, round is the Chinese unique literature and philosophy.Grandparents often said: "no can be accomplished without norms or standards".This rules like earlier Chinese cognition to the heavens and the earth, nature round place, is the rules, but rules, is also a kind of Chinese culture. = method, take righteousness method, laws, rules, and that while noble symbol character; = source, origin, the yi city civilization, update the source of the source of the power of growth, symbolizes the circle of life.

Color for the green, green, blue, white, symbol respectively source temple culture reveals the historical block, ecological green, efficient, wisdom, and between generations.pattern acicular ring before the temple square is derived from the source carries the seat shape residents public activities and interaction.

Camouflage pattern of the general background from the court of the temple of ancient tree general "white" in one thousand;Several vertical bar section is to strengthen the hutongs, texture, and highlights the method of open source temple block, beautiful unique neighborhoods of green, ecology. lines through the length of the thickness and density of different color lines to reflect old house roof, creating similar tiles picture, its overlapping strewn at random in the image represents a build open source and symbiotic sharing, lively and full of rhythm also makes the whole picture.

Visual image system in addition to reflect on the print, the scene will also display the entity derivatives, and in the form of blocks navigation applications on mobile phone small programs, through a variety of ways such as sound, image, VR interaction representation method of source temple historical and cultural blocks of cultural spirit and cultural characteristics, lay a foundation for further continuation of regional context."

Source temple peripheral products/derivatives design update plan

City, trace method, the source: small program interface visual design CityLinX STOYARD auburn future joint rendering WeChat applet "city, trace method, source" online, hutong ubiquitous black mixed reality technology, open WeChat applet scan, through the experience can be a key.