Ruby Paris
Customized motorcycle helmets
Author: STOYARD 2018-06-06 Editor: STOYARD SHANGHAI
2016
Ruby Paris is a motorcycle helmet brand founded by Jerome Coste, a famous designer in Paris in January, 2007. Apart form its high-tech material to make the helmet, resulting in its super safety quality, it’s famous for its unique style and vintage design.
This website demonstrates the product in dynamic 3D way to emphasize the customized part, showing the unique of the brand. We adopt online auction/crowdfunding marketing to establish the luxury identity of the brand further and the increase the market value of it. We use advertising video online that presents supreme craft level to show the manufacturing process of the product from the start of product design to the choosing of materials to customers, so that the brand image would enjoy popular support more.
The outside of the helmet is made by high tech carbon fiber which is light-weighted with a high level of bearing pressure and toughness, while the inside of which is made by soft lambskin, making the whole helmet tough outside yet still soft inside.
