mBaby
Mobile reading platform for mother and baby verticals
Author: STOYARD 2018-07-23 Editor: STOYARD BEIJING
2016
MABAY is a mother-and-baby article reading platform designed for European dairy company FoodUnion. The target users are young mothers after 85-95 in China. We have completed innovative consultation and design services for the project. Visual design and other work
We cooperate with FoodUnion, this named MBABY online product design, product shape lock for the form of web pages, consider reading experience on the mobile end users at the same time, in 2016 as China's second child policy, neonatal increases, we pay attention to the novice, kochi's mother group, they want to have a no GuangGaoHua knowledge sharing community to learn and understand the latest and authoritative parenting international experience, with the user requirements, we carried out on the market research, analysis, and gives an Internet product architecture consulting cooperation as a whole solution.
MBaby emphasizes on the user customization, aims to design a "smart" data push content products: similar to a block box, the box building blocks is a natural arrangement, in the box of blocks after use, can be personalized according to personal preferences, improve the content of experience.This process relies on the label content support and mesh the correlation information of the user's data services.
In product design, we on the depth of 0 based user and user attention, same as much as possible to create a no use disorders, bring confusion to the user of the product process.We learn by UI design to reduce the user of the product cost, added some light guide.The whole design follows the concise and effective, science fun at the same time, the natural feeling, the principle of more consideration for the user.
This site is a mobile terminal is given priority to, after finished the mobile end interaction and design, fit the part of the main web page.
Before we start to do the UI design, we made a user interviews for user groups, and according to user's path to comb out the UX processes.It is late the basis of analysis of the background the use of big data technology in user.
