Audi Tmall Design

Service Content

Innovation Creative ConsultingListed Company

Author: STOYARD 2018-05-23 Editor: STOYARD BEIJING

2015

In the Audi Tmall designing, we make the same vision with the Audi Global official website, we use the simple design language and low-saturability color for revealing the brand identity and the scenes of high quality. By learning the Audi digital media Corporate Design Guideline, we adopt the principal and use it into our design.

Audi Tmall flagship store visual elements and Audi's global official website (audi.com) to maintain a consistent style, with simple design language, with visual element of image / video based, white, black and gray, that Audi's high quality texture, combined with Audi Digital Corporate Design Guidelineg, code for design of core elements, effective localization to Tmall specification.In addition to store required template contents in automatic generation of the Tmall system, all the text is not always Audi standard fonts, because the technical constraints that eventually chose to use way, so wild in order to maintain the Audi brand visual agreement.The final presentation of Audi's consistent sense of future, honor, and technology in a whole vision.

我们提供了无障碍的设计运营手册，对后续的运营服务人员进行了培训。我们希望通过构建的0-1的奥迪天猫旗舰店的规范可以在未来保持设计系统的延续，提供的PSD文件以保证新内容加入后的设计确定性。

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