China Everbright Bank
Attempting to Create a Futuristic Experience
Author: STOYARD 2018-12-20 Editor: STOYARD SHANGHAI
2013
In 2009, CEB CHINA proposed to “build the best online banking.” These years, we have been exploring ways to implement, and we want to further discuss with us the experience and experience of user research methods, and the leaders of CEB CHINA also attach great importance to it. We don't just need an internet bank, we need a smart internet bank. We were commissioned by the head office of CEB CHINA to renovate the new experience of the Sunshine Business Hall of CEB CHINA.The goal is to create an online banking office with a future experience.
Thinking: we are how to translate "user experience" in the project, we think: the best user experience from for many ordinary people are more willing to talk to people to not by machine, can be a lot of dialogue, expression, attitude, and body language to convey emotion, convey what he needs, do not need to is what people often fear among many homogeneity of products to choose, more do not like to do or we're not interested in very trivial things.
We can for ordinary people to the depth of the basic mentality to do optimization, will need a more excellent products when we can optimize the part to sort out and implement the project, he may be a good product features, is we to the optimization results of user experience.
Reduce the user to select: homogeneous choice, through internal "user data" everbright integration analysis, give the user a best answer directly.Time will get a "person" help, provide the best advice, rather than selling products.< br > < br > personal financial advisers: one can be born, simple and convenient accounting assistant, effective financial, provide a reliable and professional financial advice.
