17TV is the new brand of smart TV internet launched by Lenovo in 2015. It is young, dynamic, and innovative, dedicated to creating a perfect user experience. Prior to this, Lenovo has accumulated four years of experience in smart TV development and has a number of leading industry innovations.We have designed a user strategy based on Tmall sales for the entire project, combing product points and reading logic, style design, content creation, and visual standard specification design services.