Around the historic turning point of Internet traffic in the era of artificial intelligence

 

 

 

 

1. Core data of traffic inflection point

 

According to data released by Cloudflare, machine (AI) traffic accounts for 57.5 per cent of global page views, while real human visits account for only 42.5 per cent, marking the official start of the machine reading era and the end of the human Internet era.

 

2. Essential changes in machine flow

 

In the past, machines (such as old-fashioned crawlers) only served human search, but now AI agents are "capable of thinking, comparing, screening and making decisions". They can replace 100 percent of human browsing, screening and comparing behaviors. For example, when shopping and searching data, they can instantly search for massive amounts of information and give the best answer by simply giving instructions to AI.

 

3. Three irreversible changes to business rules

 

Traditional advertising is completely ineffective: AI will filter marketing routines and exaggerated propaganda, focusing only on real data and hard power. The mode of drainage by gimmicks will not work. If it is not recommended by AI, it will be difficult to obtain customers and orders for more promotion expenses.

 

The mode of making money with poor information is completely ineffective: AI only include professional, real and high-quality content and products, and inferior goods and patchwork content will be screened. At the same time, the middlemen who earn the difference by information asymmetry will be eliminated, and the premium for content and commodities with real value will go up.

 

The idea of promotion and operation has completely changed: it needs to change from "people's preferences" to adapting "AI reading logic". The page rules should be clear, the content should be clear, and the product parameters should be complete and accurate, so as to be quickly included by the machine and then obtain traffic and orders.

 

4. The significance of the times

 

This is not only the turning point of science and technology, but also the survival turning point of ordinary people, small and medium-sized businesses and content entrepreneurs. The people-oriented Internet business has been completely turned over, and a new commercial era with real value as the core and machine as the entrance has arrived.